"Ask the Expert: Dealer Week Edition"

To work in collaboration with the content at Dealer Week to take you deeper into the education, we've partnered with all of our educators to bring you this Ask the Expert: Dealer Week edition webinar series.
Upcoming Webinars:
Understand the Holes in Your Online Lead Cultivation, by Sam Dantzler, Wheelhouse College
With Sam Dantzler, Wheelhouse College

Time: 11:00 a.m. CST, Noon EST
Date: Nov. 10, 2021

The latest data shows us 90 percent of customers start their journey online, yet 90 percent complete the transaction inside the physical store. The customer experience happening "in the middle" is this world of blended retail and omnichannel, and it is as varied as the types of boats available for sale.

From Business Development Centers to artificial intelligence, calls to texts and customer appointment timing, the “best practices” of this buying experience are still far too grey.


Join retail training guru and Dealer Week Education Host Sam Dantzler of Wheelhouse College for this industry-leading conversation. You’ll learn the Who, What, When, Where and Why of this new electronic customer experience so we can set up our dealerships for a post-inventory-normalization world, while maximizing profitability and CSI scores.

You’ll leave this live webinar with an understanding of the change that needs to take place, answers to your questions about acting on that understanding, and insight into how Dealer Week education can help you with next steps.  

Past Webinars:
Leading Through the Fog of Change
With Jim Million, Million Learning

Time: 11:00 a.m. CST, Noon EST
Date: Oct. 20, 2021

The marine business is changing rapidly, more rapidly than ever before. 2020 and 2021 will go down in history as the start of a new era for the boating industry and all its players.


While change can be good for you and your bottom line, at best, it can be stressful for you and your employees. At worst, efforts to bring about positive change can lead to confusion, lost momentum and even failure. You know you can’t afford to leave the fate of your dealership and your team to chance.


Attend this Dealer Week webinar to gain resources, tools and techniques from a 50-year retail veteran. Dealership guru Jim Million will give you what you need to lead your dealership and employees down a clear path so you can emerge from the fog of change together, better than when you entered it. In addition, you’ll learn how Dealer Week’s Leadership Pathway can help you successful adapt to the unique challenges and change you’re facing today and can expect to encounter in the year ahead.


In this webinar, you will learn how to:

  • Explain the stages and dynamics of change;

  • Lead your team through the stages of change with a positive outcomes;

  • Know how to carry out activities that will help your team navigate change;

  • And understand how Dealer Week education can contribute to your success navigating today’s market.

For this session, you need to have registered for Dealer Week to gain access.

Top Employee Tips for Shop Success
With Valerie Ziebron, VRZ Consulting

Time: 11:00 a.m. CST, Noon EST
Date: Sept 22, 2021

Studying over a thousand survey comments from shops across North America reveals that most service and parts professionals struggle with the same four obstacles limiting their shops’ success. 


The good news? They are 100% within leadership’s control. 

The bad news? They are 100% within leadership’s control.


As a leader, the better your ability to recognize, face and overcome these obstacles, the higher your employee and customer loyalty and the greater your dealership profitability.


Join industry expert and Dealer Week Education Host Valerie Ziebron of VRZ Consulting for this timely webinar. Not only will she share the top four employee survey comments so you, as leaders, can banish these barriers, but she’ll also preview the Dealer Week education we have on deck in the Service Pathway that can help you guide your team to improved results.

You’ll leave this webinar with a clear vision of what your service and parts departments need to succeed, what role you play in accomplishing it, and how Dealer Week education will help you fulfill that role.  


In this webinar, you will learn how to:

  • Discover the most common employee comments shared on shop surveys;

  • Understand why these barriers are keeping your dealership from the shop you deserve;

  • Learn what leadership can do to support shop success in these challenging times;

  • And gain insight into how Dealer Week can contribute to your journey.

For this session, you need to have registered for Dealer Week to gain access.