3WaystoBeginFillingtheGapsinYourSalesPro

"Ask the Expert: Dealer Week Edition"

In order to access the collection of webinars that coincide with the content from Dealer Week, you must have paid registration. You can do so b lciking the button below. If you're registered, click the "I'm registered" button and type in the password that was sent to you in your registration confirmation email.
Upcoming Webinars:
Ask the Expert:  Follow-up on "Moving Beyond Burnout"
With David Spader
Time: 11 CST, Noon EST
Date: Jan. 13, 2021
Description:

Due to unforeseen circumstances we are postponing the Ask the Expert webinar:  Follow up on “Moving Beyond Burnout,” scheduled for Wednesday, January 13th. We apologize for the schedule change.  We know the value you place on education and look forward to rescheduling the webinar later this winter! Please let us know if we can assist you with anything or connect you with resources in the meantime. 

 

The remainder of our webinar schedule remains unchanged, and we hope to see you next Wednesday, January 20th for Marcus Sheridan’s Ask the Expert webinar: Check up on “How to Become a Video-First Dealership.”

*You must be registered for Dealer Week to access these webinars. 

Check up on "How to Become a Video-First Dealership"
With Marcus Sheridan
Time: 11 CST, Noon EST
Date: Jan. 20, 2021
Description:

After Dealer Week, we will be starting our post-event Ask the Expert webinar series. Each post-Dealer Week webinar will coincide with a session or workshop that was offered during this year's conference. The goal with these webinars is to help you implement what you learned during the session or workshop and answer any post-session questions. 

Stay tuned for full description on this webinar! 

*You must be registered for Dealer Week to access these webinars. 

Dig Deeper on "Using Digital to Personalize the Customer Experience"
With Rich Delancey
Time: 11 CST, Noon EST
Date: Jan. 27, 2021
Description:

After Dealer Week, we will be starting our post-event Ask the Expert webinar series. Each post-Dealer Week webinar will coincide with a session or workshop that was offered during this year's conference. The goal with these webinars is to help you implement what you learned during the session or workshop and answer any post-session questions. 

Stay tuned for full description on this webinar! 

*You must be registered for Dealer Week to access these webinars. 

Follow-up on "How to Thrive on the Other Side"
With John Spence
Time: 11 CST, Noon EST
Date: Feb. 3, 2021
Description:

After Dealer Week, we will be starting our post-event Ask the Expert webinar series. Each post-Dealer Week webinar will coincide with a session or workshop that was offered during this year's conference. The goal with these webinars is to help you implement what you learned during the session or workshop and answer any post-session questions. 

Stay tuned for full description on this webinar! 

*You must be registered for Dealer Week to access these webinars. 

Refresh--Are You Earning Customer's Trust?
With Chris Collins
Time: 11 CST, Noon EST
Date: Feb. 10, 2021
Description:

After Dealer Week, we will be starting our post-event Ask the Expert webinar series. Each post-Dealer Week webinar will coincide with a session or workshop that was offered during this year's conference. The goal with these webinars is to help you implement what you learned during the session or workshop and answer any post-session questions. 

Stay tuned for full description on this webinar! 

*You must be registered for Dealer Week to access these webinars. 

How's it Going on "Developing Your Dealership's Bench Strength?"
With Dan Ioseu & Dan Schneider (The Rawls Group)
Time: 11 CST, Noon EST
Date: Feb. 17, 2021
Description:

After Dealer Week, we will be starting our post-event Ask the Expert webinar series. Each post-Dealer Week webinar will coincide with a session or workshop that was offered during this year's conference. The goal with these webinars is to help you implement what you learned during the session or workshop and answer any post-session questions. 

Stay tuned for full description on this webinar! 

*You must be registered for Dealer Week to access these webinars. 

Dig Deeper-Are the Gaps in Your Sales Process Filling in?
With Bob McCann & Jim Million
Time: 11 CST, Noon EST
Date: Feb. 17, 2021
Description:

After Dealer Week, we will be starting our post-event Ask the Expert webinar series. Each post-Dealer Week webinar will coincide with a session or workshop that was offered during this year's conference. The goal with these webinars is to help you implement what you learned during the session or workshop and answer any post-session questions. 

Stay tuned for full description on this webinar! 

*You must be registered for Dealer Week to access these webinars. 

Past Webinars:
3 Ways to Begin Growing Your Customer Base with Facebook Ads in 2021
With Danny Decker
Description:

The rules for how to market effectively have changed significantly this year. So what does that mean for your dealership’s Facebook strategy in 2021? Now is the right time to get started with Facebook Ads or, if you’re already advertising on Facebook, to up your game.


In this Dealer Week edition of MRAA’s Ask the Expert webinar series, marketing guru Danny Decker will help you evaluate your current Facebook marketing strategy and get started improving it. During the interview-style webinar, Danny will answer questions and provide tips to help you prepare to make the most of his Dealer Week session.

 

Join MRAA at noon eastern on Wednesday, November 18 to get ready for Danny’s Dealer Week session, Grow Your Customer Base with Facebook Ads in 2021. By the end of this webinar, you will be able to:

 

1) Ensure that you're set up to begin running Paid Facebook Ads if you're not already, 

2) Precisely define your ideal customers, and

3) Gather, organize, and segment your customer and prospect lists.

*You must be registered to gain access to the recording of this webinar. If you have access, log into Swapcard as you did to access the conference content and click on the "Pre and Post Conference Webinars" button.

3 Ways to Start Getting Ahead of the Pre-Owned Opportunity
With Tony Gonzalez
Description:

Consumers flooded the market with demand for boats this summer, and as a dealer, you have likely been reveling in the spike of retail sales. As a result of all that demand, plus a long line of supply chain issues, our challenge now and into next year is managing your dealership performance despite the uneven availability of new boat inventory.

That’s where the pre-owned boat market can come into play. By mastering this segment, dealers can fill the gaps in their boat inventory while improving their top and bottom line.


In this Dealer Week edition of MRAA’s Ask the Expert webinar series, dealer consultant and trainer Tony Gonzalez will help you assess your current pre-owned boat systems and processes. During the interview-style webinar, Tony will answer questions and provide tips to help you prepare for his Dealer Week session.

 

Join MRAA at noon eastern on Wednesday, November 11 to start preparing for Tony’s Dealer Week session, Get Ahead of the Pre-Owned Opportunity. By the end of this webinar, you will have fresh insight into how you’re performing in the pre-owned boat market. You’ll be able to:

 

  1. Determine your average pre-owned boat profit margin;

  2. Review your pre-owned boat systems and processes;

  3. And take stock of your marketing activities related to the pre-owned boat market.

*You must be registered to gain access to the recording of this webinar. If you have access, log into Swapcard as you did to access the conference content and click on the "Pre and Post Conference Webinars" button.

3 Ways to Begin Recruiting, Working with, and Leading People Not Like You
With Kelly McDonald
Description:

Research shows a diverse workforce leads to better decisions and solutions, and has proven to grow both business and profits! This, paired with the marine workforce shortages dealers have endured in recent years opens up the opportunity to learn how to successfully recruit and retain a more diverse body of employees, ultimately creating a more successful and profitable business.


In this Dealer Week edition of MRAA’s Ask the Expert webinar series, marketing and consumer trend expert Kelly McDonald will help you assess your recruitment practices and how you foster trust among your team. During the interview-style webinar, Kelly will answer questions and provide tips to help you prepare for her Dealer Week session.

 

Join MRAA at noon eastern on Wednesday, November 4 to start preparing for Kelly’s Dealer Week session, How to Recruit, Work with, and Lead People Not Like You. By the end of this webinar, you will be ready to review your recruitment marketing materials, identify common friction points, and acknowledge “how you foster trust” through the following 3 items:

 

  1. Review your recruitment marketing materials / pieces. Which one(s) have worked best and which have not?   Is there a common theme or message in the marketing materials that were effective? Why do you think they “worked”?

  2. Identify the most common friction points within your team. Where do problems, misunderstandings and conflict arise?

  3. Answer this: How do you foster trust within your organization and your team? What has worked for you?
     

*You must be registered to gain access to the recording of this webinar. If you have access, log into Swapcard as you did to access the conference content and click on the "Pre and Post Conference Webinars" button.

3 Ways to Being Navigating Difficult Customer Conversations
With John Spence
Description:

The goal is always to have happy customers, but sometimes things don’t work out that way. Especially during a season like this one, when often inventory levels were unpredictable, quality control was spotty, the pace was abnormally high, and your dealership team was working to master new strategies and tactics.

 

In this Dealer Week edition of MRAA’s Ask the Expert webinar series, author, thought leader, executive coach, and e-learning expert John Spence returns to help you navigate your difficult conversations. During the interview-style webinar, John will share three ways you can get started learning how to deal with upset, frustrated or angry customers.

*You must be registered to gain access to the recording of this webinar. If you have access, log into Swapcard as you did to access the conference content and click on the "Pre and Post Conference Webinars" button.

3 Ways to Get Started Building Your 2021 Marketing Plan
With Marcus Sheridan
Description:

As the saying goes, when life throws you lemons, make lemonade, and that’s exactly what’s possible for your marketing plan in 2021, with or without in-person boat shows.

 

In this Dealer Week edition of MRAA’s Ask the Expert webinar series, marketing guru, author and speaker Marcus Sheridan returns to help you get ready for his December session, How to Build Your 2021 Marketing Plan (With or Without an In-Person Boat Show). During the interview-style webinar, Marcus will share three ways you can prepare to build the marketing plan you'll need in 2021 - one not only meets the demands of today’s digital customer, but also sets you up for success in the years that lie ahead.

*You must be registered to gain access to the recording of this webinar. If you have access, log into Swapcard as you did to access the conference content and click on the "Pre and Post Conference Webinars" button.

3 Ways to Begin Filling the Gaps in Your Sales Processes
With Jim Million and Bob McCann
Description:

As the saying goes, when life throws you lemons, make lemonade, and that’s exactly what’s possible for your marketing plan in 2021, with or without in-person boat shows.

 

In this Dealer Week edition of MRAA’s Ask the Expert webinar series, marketing guru, author and speaker Marcus Sheridan returns to help you get ready for his December session, How to Build Your 2021 Marketing Plan (With or Without an In-Person Boat Show). During the interview-style webinar, Marcus will share three ways you can prepare to build the marketing plan you'll need in 2021 - one not only meets the demands of today’s digital customer, but also sets you up for success in the years that lie ahead.

*You must be registered to gain access to the recording of this webinar. If you have access, log into Swapcard as you did to access the conference content and click on the "Pre and Post Conference Webinars" button.

3 Ways to Begin Filling the Gaps in Your Sales Processes
With Jim Million and Bob McCann
Description:

In what is shaping up to be a stellar year of sales for most dealers, chances are that your customers have stumbled across some gaps in your sales process. That is to be expected in a whirlwind season like this one. Now is the time to get started finding and filling those gaps.


Veteran dealership educators Jim Million and Bob McCann will prepare you to identify and close the gaps your customers have been experiencing during their journey to purchase. During the interview-style webinar, they will answer questions we’ve been hearing from dealers like you about the effectiveness of today’s selling strategies in these exceptionally dynamic times.

Learning Objectives:

  • Find and print the most recent draft of your sales process;

  • Collect and review customer feedback on their purchase experience;

  • Gather employees’ feedback on what works and doesn’t work with today’s customer.

*You must be registered to gain access to the recording of this webinar. If you have access, log into Swapcard as you did to access the conference content and click on the "Pre and Post Conference Webinars" button.

3 Ways to Start Brightening Your Dealership's Dark Spaces
With Sam Dantzler
Description:

COVID forced change in most of our businesses this past spring. It highlighted areas within the dealership needing attention … the dark spaces. To survive, many of us rushed to implement new standards, finally adjusting to the customer’s way of shopping. But we’re far from mastering these new standards, and the customer’s way of shopping continues to change. 

Highly rated trainer Sam Dantzler will prepare you to evolve your business model to flex with present-day customer needs. You’ll assess how well your dealership is ready to meet the customer where they are, so you know where to focus in your efforts to improve.

Learning Objectives:

  • Determine your new to pre-owned boat ratio and compare it against our benchmark;

  • Measure your number of daily digital leads and average response time;

  • And evaluate your cross-training protocols

*You must be registered to gain access to the recording of this webinar. If you have access, log into Swapcard as you did to access the conference content and click on the "Pre and Post Conference Webinars" button.

3 Ways to Start Turning Your Shop Inside Out
With Valerie Ziebron
Description:

Your shop is at the heart of the customer’s boat ownership experience. As insiders of the boating community, you and your team have the ability to make ship shape a lot more than just boats and engines. That is especially important this year, given the number of first-time boaters entering the market and how fast many of them rushed into ownership.

Learning Objectives:

  • Measure your sales customer retention;

  • Measure your service customer retention;

  • And assess and energize your interdepartmental hand-offs.

*You must be registered to gain access to the recording of this webinar. If you have access, log into Swapcard as you did to access the conference content and click on the "Pre and Post Conference Webinars" button.

 
 

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