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Bob McCann 
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Sales & Marketing Pathway Host

About Bob:

Bob McCann is delighted to be hosting the Sales and Marketing Pathway and welcomes our dealers to his hometown of 53 years. When not working with dealers on their processes through the MRAA Certification program, Bob can be found riding his road bike around Tampa Bay and boating in the surrounding waters with his wife Carol.  McCann has always wanted this opportunity again after piloting the hosting concept in 2018.  However, it took a few years for Liz Walz to let Bob out of his role as a dealer favorite speaker! 

As a Certification consultant, he says dealers are working through a changing market and is looking forward to helping the Sales & Marketing speakers prepare to meet those challenges for this year’s participants.  Bob has enjoyed the boat business for 24 years as an innovative marketer and educator applying his sales method known as TIPS (Traffic, Interactive Website, Process, and Sales).

He is grateful to the MRAA staff and our dealers for making Dealer Week such a rewarding experience. 

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