The Sales & Marketing Pathway:

How to Build a Brand Everyone Wants to Connect to

Paul J. Daly, Congruent

Date & Time: In Person Dec. 8, 1:00 - 2:30 p.m.

Online: Jan. 12, 10:30 - 11:45 a.m. CST

*If you register for Dealer Week in person in December, you'll gain access to the online version of this course launching in January for free. Register for Online Only and gain access to this course starting in January only. The Online content will be available until March 30, 2022. 


The velocity of change over the past 18 months have produced headwinds like the marine industry has never seen. There seems to be a new shortage around every corner. Whether you are focusing on scarce inventory,

difficulty in hiring, or a struggling customer experience, it’s becoming obvious that we’re never going back to “the old way.”


Fortunately for marine retailers, there will never be a shortage of a human’s desire to connect. Retail data clearly shows that strong brands perform disproportionately better in tough times. This is great news for savvy dealers and not-so-great news for those who continue to operate like they always have.


In this session, you’ll learn how to implement the same concepts and tactics that retail guru Paul J. Daly has taught and helped deploy in both small and large dealers across the U.S. and abroad.

 What you'll learn:

  • Discover how the best retail brands function in the real world;

  • Uncover hidden, unique selling points you probably aren't seeing;

  • Gain tools and lessons to help you make brand-centric decisions that streamline Sales, Service, Parts, and HR;

  • And develop an understanding of the advertising and turnover costs you could save as a result of being more strategic about brand deployment.