As you scroll down you'll see an array of new details and features of our revamped conference experience.
Our Education Pathways and other educational content was chosen with dealership solutions in mind. We heard from the dealers on the struggles and opportunities they face on a daily basis. We believe this schedule represents these accordingly in hopes to provide you with relevant content to implement when you return to your dealership.

Dealer Week Schedule
Your investment to attend online.

MRAA Dealer Member
*Access to pre-event webinars
*Access to preview event
*Access all Educational Sessions including workshops
*Access to digital Expo Hall
*Access to all networking events
*Access to all content through March 31, 2021
$499
$299
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Dealer Non-Member
*Access to pre-event webinars
*Access to preview event
*Access all Educational Sessions including workshops
*Access to digital Expo Hall
*Access to all networking events
*Access to all content through March 31, 2021
$599
$399
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Supplier/Manufacturer
Secure a Virtual Exhibit Space to showcase your products or services, make meaningful connections with attendees and participate in the educational sessions. If you are only interested in attending the educational sessions and networking events, select the Non-Exhibiting Supplier Registration pass. *pricing explained when you click register
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Full Agenda
Field Trip Begins (Separate Registration Required)
Sunday December 8
10:00 a.m.
If you are not able to join us with an exhibit space this year, but still want to attend Dealer Week in-person and experience all the event has to offer, click here to sign up for your Non-Exhibiting Industry Registration Pass.
Purchasing a Non-Exhibiting Industry Registration gives you access to:
Dealer Week In-Person Event December 6-9, 2021
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Educational sessions
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Keynotes
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Networking events
-
Awards Program
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Industry Celebration
Dealer Week Online Event January 11-13, 2022
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Educational sessions
-
Keynotes
-
Networking events
-
Mobile app and digital platform access through March 1, 2022
Not Included:
-
Opportunity to sell your product or service at Dealer Week
-
Access to viewing or connecting with Dealer Attendees in the mobile app or within the Dealer Week Online digital platform
Rates:
$725 MRAA Partner Member Rate
$975 Non-MRAA Member Rate
Please note, this is registration for NON-EXHIBITING suppliers and manufacturers only. If you are an exhibitor or sponsor, or your company has a virtual exhibit, you will receive instructions later on how to add your staff to your exhibit.
5:00 p.m.
6:00 - 8:00 p.m.
Field Trip Ends
Opening Celebration (on the second floor of the Convention Center)
Registration Opens
MRAA Annual Meeting
Keynote Vince Poscente: Learn to Thrive in the Age of Speed
& Opening Ceremony
First 10x10s in the Series:
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Results Through Learning with Bill Yeargin, Correct Craft
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Crack the Affordability Code with Phil Smoker, Smoker Craft
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Boat Prices and the Internet with Dr. Thom Dammrich, NMMA
Expo Hall Opens
Classroom Education (90 minutes)
Monday December 9
8:00 a.m.
8:45 a.m.
9:00 a.m.
11:00 a.m.
1:00 p.m.

Create a Culture That Delivers
Tony Gonzalez
Garage Composites
*This Pathway is made possible by Barletta Boats Through the Bill and Kristin Fenech Foundation

Stop Letting Data Get Between You and the Customer
Sam Dantzler
Garage Composites
*This Pathway is made possible by Grow Boating
3:45 p.m.
Classroom Education (45 minutes)
& Second 10x10 Series:
-
In the Dealership Pathway: Create More Boaters with Cecil Cohn, Brunswick Boater Services
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In the Customer Pathway: Teaching and Selling with Sean Horsfall Len’s Cove Marina
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In the Employee Pathway: Recruit for Tomorrow with Wendy Mackie, RIMTA

Dealer Case Study: Succession Planning
Carrie Stacey w/ David Spader
*This Pathway is made possible by Barletta Boats
Through the Bill and Kristin Fenech Foundation

Dealer Case Study: Segmenting Customer Data
Kevin Zoodsma w/ Sam Dantzler
*This Pathway is made possible by Grow Boating

Dealer Case Study: Combating a Local Tech Shortage
Eric Smith w/ Jim Million
4:30 p.m.
6:30 p.m.
6:30-9:30 p.m.
7:00-10:00 p.m.
Networking Reception in Expo Hall
Expo Hall Closes
BoatPAC event
Young Professionals Networking Event at Sparkman's Wharf
Optional fun group run on the Tampa Riverwalk (led by MRAA team)
Registration Opens
Expo Hall Opens
Classroom Education (90 minutes)
Tuesday December 10
6:30 a.m.
7:30 a.m.
8:00 a.m.
8:30 a.m.

F&I: Does That Stand for Fairies and Imps? ... No, The Money Is Real
DJ Stringer
Garage Composites
*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Reducing Repair Cycle Time
Valerie Ziebron & Carrie Stacey
*This Pathway is made possible by Grow Boating

Intrapreneurship: Developing Early Adopters & Harnessing Innovation in Your Company
Samantha Cunningham Zawilinski
Portratz Partners Advertising
11:30 a.m.
11:30 a.m.
1:00 p.m.
1:45 p.m.
Expo Hall Closes
MRAA Awards Luncheon in Ballroom A-C (first level)
10x10 Series Session
-
Prepared for Change? with Bruce Van Wagoner, Wells Fargo CDF
Expo Hall Opens
Classroom Education (90 minutes)

Ease the Pain of Seasonality Through Better Processes
David Foco
A World of Training
*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Texting Customers: Do's, Don'ts, and How to Make It A Win-Win
Bob McCann & Graham Anderson
MRAA & Kenect
*This Pathway is made possible by Grow Boating
4:15 p.m.
Classroom Education (90 minutes)

How to Hold Your Digital Accountable
Rich Delancey
Dealership Toolkit
*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Let's Play Detective and Solve a Mystery: The Customer
DJ Stringer
Garage Composites
*This Pathway is made possible by Grow Boating
6:30 p.m.
8:00-10:00 p.m.
Expo Hall Closes
Dealer Week Industry Celebration on the Tampa Riverwalk
"Sounds of the night" made possible by Kicker Marine Audio
Registration Opens
Expo Hall Opens
Educational Workshops (120 minutes)
Wednesday December 11
8:00 a.m.
8:30 a.m.
9:00 a.m.

The Agile Dealership: Confidently Responding to Change & the Unknown
David Spader
Spader Business Management
*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Supercharge Your Customer Experience
Theresa Syer
Syer Hospitality Group
*This Pathway is made possible by Grow Boating
12:00 p.m.
12:00 p.m.
1:30 p.m.
Expo Hall Closes
Closing Ceremony in Ballroom A-C
-
Final 3 10x10s in the Series featuring a Special Guest Presentation
Dealer Week Concludes – Go implement what you learned!
Note: The schedule is subject to change.

THE
EXPO HALL
Our virtual event platform allows for you to connect in multiple ways such as group chatting with text, direct messaging, and 1 on 1 video calling.


Amalie Arena
"Our top priority is to ensure all of our visitors receive a world-class experience!"

The Columbia Restaurant - Tampa
"The oldest restaurant in Florida, we've been owned by the same family since we opened in 1905."

Topic:
Algorithm generated paperless delivery and orientation checklists used on mobile devices
*This Pathway is made possible by Barletta Boats Through the Bill and Kristin Fenech Foundation

Topic:
Customer Delight Initiative with Company Celebration
*This Pathway is made possible by Grow Boating

The Dealer Week Field Trip
As a new element of this year's conference, we have added a field trip! This trip will take place on Sunday, Dec. 8. You'll be joined by Valerie Ziebron, past conference veteran on a journey to a few local Tampa businesses that are proving to be providing the Tampa Bay area with an excellent customer experience. Our hope is that you walk away inspired and full of ideas and insights into how you can make customers experience your dealership in a whole new way.
Stay tuned for more information as the event gets closer as to which businesses we'll be visiting.
You can register now by adding this field trip on during registration for the event. If you're already registered, please refer to your confirmation email for your username and password to log into our online registration system and edit your registration. Questions? Call us, 763-315-8043. We'd be happy to assist you in editing your registration or answering any questions you may have regarding this field trip. *A separate registration fee is required.
Expo Hall Hours
Monday
11:00 am to 6:30 pm
*Includes networking reception from 4:30 pm to 6:30 pm
Tuesday
8:00 am to 11:30 am
1:00 pm to 6:30 pm
*The Expo Hall will be closed between 11:30 am to 1:00 pm to allow all partners to attend the MRAA Awards Celebration
Wednesday
8:30 am to 12:00 pm
*The Expo Hall closes at 12:00 pm, but all partners are invited to attend the Dealer Week Closing Ceremony
Your investment to attend online.

MRAA Dealer Member
*Access to pre-event webinars
*Access to preview event
*Access all Educational Sessions including workshops
*Access to digital Expo Hall
*Access to all networking events
*Access to all content through March 31, 2021
$499
$299
.png)
Dealer Non-Member
*Access to pre-event webinars
*Access to preview event
*Access all Educational Sessions including workshops
*Access to digital Expo Hall
*Access to all networking events
*Access to all content through March 31, 2021
$599
$399
.png)
Supplier/Manufacturer
Secure a Virtual Exhibit Space to showcase your products or services, make meaningful connections with attendees and participate in the educational sessions. If you are only interested in attending the educational sessions and networking events, select the Non-Exhibiting Supplier Registration pass. *pricing explained when you click register
_____

Strategic Partners
The financial and strategic backbone of the MRAA, Strategic Partners help to set strategic direction for the organization and for Dealer Week itself.

Education Champions
The key drivers behind MRAA's educational programming, Education Champions align with the goals and mission of MRAA's No. 1 deliverable: world-class education.

More opportunities
Several other opportunities are available to align your company with branding awareness. Contact us to learn more about what we have in store for 2020.
A four day conference can seem overwhelming, but Dealer Week offers three educational pathways built to align with your goals. These pathways are host to multiple 45 minute educational classes running simultaneously offering education from educators from both in and outside the industry giving you a leg up on your competition and take steps toward growth.
THE
DEALERSHIP
PATHWAY
Attend these sessions to construct processes that enhance your business operations.
The Education Pathways

SPONSORSHIP AT DEALER WEEK
Customize your exposure at Dealer Week through unique sponsorship opportunities.