Dealer Week l SCHEDULE

Create a Culture That Delivers

Tony Gonzalez

Garage Composites

*This Pathway is made possible by Barletta Boats Through the Bill and Kristin Fenech Foundation

Stop Letting Data Get Between You and the Customer

Sam Dantzler

Garage Composites

*This Pathway is made possible by Grow Boating

Go For No

Richard Fenton & Andrea Waltz

Courage Crafters

3:45 p.m.

Classroom Education (45 minutes)

& Second 10x10 Series:

In the Dealership Pathway: Create More Boaters with Cecil Cohn, Brunswick Boater Services
In the Customer Pathway: Teaching and Selling with Sean Horsfall Len’s Cove Marina
In the Employee Pathway: Recruit for Tomorrow with Wendy Mackie, RIMTA

Dealer Case Study: Succession Planning

Carrie Stacey w/ David Spader

*This Pathway is made possible by Barletta Boats

Through the Bill and Kristin Fenech Foundation

Dealer Case Study: Segmenting Customer Data

Kevin Zoodsma w/ Sam Dantzler

*This Pathway is made possible by Grow Boating

Dealer Case Study: Combating a Local Tech Shortage

Eric Smith w/ Jim Million

4:30 p.m.

6:30 p.m.

6:30-9:30 p.m.

7:00-10:00 p.m.

Networking Reception in Expo Hall

Expo Hall Closes

BoatPAC event

Young Professionals Networking Event at Sparkman's Wharf

Optional fun group run on the Tampa Riverwalk (led by MRAA team)

Registration Opens

Expo Hall Opens

Classroom Education (90 minutes)

Tuesday December 10

6:30 a.m.

7:30 a.m.

8:00 a.m.

8:30 a.m.

F&I: Does That Stand for Fairies and Imps? ... No, The Money Is Real

DJ Stringer

Garage Composites

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Reducing Repair Cycle Time

Valerie Ziebron & Carrie Stacey

*This Pathway is made possible by Grow Boating

Intrapreneurship: Developing Early Adopters & Harnessing Innovation in Your Company

Samantha Cunningham Zawilinski

Portratz Partners Advertising

11:30 a.m.

1:00 p.m.

1:45 p.m.

Expo Hall Closes

MRAA Awards Luncheon in Ballroom A-C (first level)

10x10 Series Session

Prepared for Change? with Bruce Van Wagoner, Wells Fargo CDF

Expo Hall Opens

Classroom Education (90 minutes)

Ease the Pain of Seasonality Through Better Processes

David Foco

A World of Training

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Texting Customers: Do's, Don'ts, and How to Make It A Win-Win

Bob McCann & Graham Anderson

MRAA & Kenect

*This Pathway is made possible by Grow Boating

Developing Your Personal Brand

Allison Chaney

Boot Camp Digital

4:15 p.m.

Classroom Education (90 minutes)

How to Hold Your Digital Accountable

Rich Delancey

Dealership Toolkit

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Let's Play Detective and Solve a Mystery: The Customer

DJ Stringer

Garage Composites

*This Pathway is made possible by Grow Boating

The Managing Me Workshop

Art Hill

University of Minnesota

6:30 p.m.

8:00-10:00 p.m.

Expo Hall Closes

Dealer Week Industry Celebration on the Tampa Riverwalk

"Sounds of the night" made possible by Kicker Marine Audio

Registration Opens

Expo Hall Opens

Educational Workshops (120 minutes)

Wednesday December 11

8:00 a.m.

8:30 a.m.

9:00 a.m.

The Agile Dealership: Confidently Responding to Change & the Unknown

David Spader

Spader Business Management

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Supercharge Your Customer Experience

Theresa Syer

Syer Hospitality Group

*This Pathway is made possible by Grow Boating

Telling Ain't Training

Jim Million

Million Learning

12:00 p.m.

1:30 p.m.

Expo Hall Closes

Closing Ceremony in Ballroom A-C

Final 3 10x10s in the Series featuring a Special Guest Presentation

Dealer Week Concludes – Go implement what you learned!

Note: The schedule is subject to change.

Field Trip Stop #1

Amalie Arena

"Our top priority is to ensure all of our visitors receive a world-class experience!"

Field Trip Stop #2

The Columbia Restaurant - Tampa

"The oldest restaurant in Florida, we've been owned by the same family since we opened in 1905."

Field Trip Stop #3

Lazydays RV

"The World's Largest Recreational Dealership."

The Dealer Week Field Trip

As a new element of this year's conference, we have added a field trip! This trip will take place on Sunday, Dec. 8. You'll be joined by Valerie Ziebron, past conference veteran on a journey to a few local Tampa businesses that are proving to be providing the Tampa Bay area with an excellent customer experience. Our hope is that you walk away inspired and full of ideas and insights into how you can make customers experience your dealership in a whole new way.

Stay tuned for more information as the event gets closer as to which businesses we'll be visiting.

You can register now by adding this field trip on during registration for the event. If you're already registered, please refer to your confirmation email for your username and password to log into our online registration system and edit your registration. Questions? Call us, 763-315-8043. We'd be happy to assist you in editing your registration or answering any questions you may have regarding this field trip. *A separate registration fee is required.