Dealer Week l SCHEDULE

Tony Gonzalez

Garage Composites

*This Pathway is made possible by Barletta Boats Through the Bill and Kristin Fenech Foundation

Create a Culture That Delivers

Sam Dantzler

Garage Composites

*This Pathway is made possible by Grow Boating

Stop Letting Data Get Between You and the Customer

Richard Fenton & Andrea Waltz

Courage Crafters

Go For No

3:45 p.m.

Classroom Education (45 minutes)

& Second 10x10 Series:

In the Dealership Pathway: Create More Boaters with Cecil Cohn, Brunswick Boater Services
In the Customer Pathway: Teaching and Selling with Sean Horsfall Len’s Cove Marina
In the Employee Pathway: Recruit for Tomorrow with Wendy Mackie, RIMTA

Carrie Stacey w/ David Spader

*This Pathway is made possible by Barletta Boats

Through the Bill and Kristin Fenech Foundation

Dealer Case Study: Succession Planning

Kevin Zoodsma w/ Sam Dantzler

*This Pathway is made possible by Grow Boating

Dealer Case Study: Segmenting Customer Data

Eric Smith w/ Jim Million

Dealer Case Study: Combating a Local Tech Shortage

4:30 p.m.

6:30 p.m.

6:30-9:30 p.m.

7:00-10:00 p.m.

Networking Reception in Expo Hall

Expo Hall Closes

BoatPAC event

Young Professionals Networking Event at Sparkman's Wharf

Optional fun group run on the Tampa Riverwalk (led by MRAA team)

Registration Opens

Expo Hall Opens

Classroom Education (90 minutes)

Tuesday December 10

6:30 a.m.

7:30 a.m.

8:00 a.m.

8:30 a.m.

DJ Stringer

Garage Composites

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

F&I: Does That Stand for Fairies and Imps? ... No, The Money Is Real

Valerie Ziebron & Carrie Stacey

*This Pathway is made possible by Grow Boating

Reducing Repair Cycle Time

Samantha Cunningham Zawilinski

Portratz Partners Advertising

Intrapreneurship: Developing Early Adopters & Harnessing Innovation in Your Company

11:30 a.m.

1:00 p.m.

1:45 p.m.

Expo Hall Closes

MRAA Awards Luncheon in Ballroom A-C (first level)

10x10 Series Session

Prepared for Change? with Bruce Van Wagoner, Wells Fargo CDF

Expo Hall Opens

Classroom Education (90 minutes)

David Foco

A World of Training

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Ease the Pain of Seasonality Through Better Processes

Bob McCann & Graham Anderson

MRAA & Kenect

*This Pathway is made possible by Grow Boating

Texting Customers: Do's, Don'ts, and How to Make It A Win-Win

Allison Chaney

Boot Camp Digital

Developing Your Personal Brand

4:15 p.m.

Classroom Education (90 minutes)

Rich Delancey

Dealership Toolkit

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

How to Hold Your Digital Accountable

DJ Stringer

Garage Composites

*This Pathway is made possible by Grow Boating

Let's Play Detective and Solve a Mystery: The Customer

Art Hill

University of Minnesota

The Managing Me Workshop

6:30 p.m.

8:00-10:00 p.m.

Expo Hall Closes

Dealer Week Industry Celebration on the Tampa Riverwalk

"Sounds of the night" made possible by Kicker Marine Audio

Registration Opens

Expo Hall Opens

Educational Workshops (120 minutes)

Wednesday December 11

8:00 a.m.

8:30 a.m.

9:00 a.m.

David Spader

Spader Business Management

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

The Agile Dealership: Confidently Responding to Change & the Unknown

Theresa Syer

Syer Hospitality Group

*This Pathway is made possible by Grow Boating

Supercharge Your Customer Experience

Jim Million

Million Learning

Telling Ain't Training

12:00 p.m.

1:30 p.m.

Expo Hall Closes

Closing Ceremony in Ballroom A-C

Final 3 10x10s in the Series featuring a Special Guest Presentation

Dealer Week Concludes – Go implement what you learned!

Note: The schedule is subject to change.

Field Trip Stop #1

"Our top priority is to ensure all of our visitors receive a world-class experience!"

Amalie Arena

Field Trip Stop #2

"The oldest restaurant in Florida, we've been owned by the same family since we opened in 1905."

The Columbia Restaurant - Tampa

Field Trip Stop #3

"The World's Largest Recreational Dealership."

Lazydays RV

The Dealer Week Field Trip

As a new element of this year's conference, we have added a field trip! This trip will take place on Sunday, Dec. 8. You'll be joined by Valerie Ziebron, past conference veteran on a journey to a few local Tampa businesses that are proving to be providing the Tampa Bay area with an excellent customer experience. Our hope is that you walk away inspired and full of ideas and insights into how you can make customers experience your dealership in a whole new way.

Stay tuned for more information as the event gets closer as to which businesses we'll be visiting.

You can register now by adding this field trip on during registration for the event. If you're already registered, please refer to your confirmation email for your username and password to log into our online registration system and edit your registration. Questions? Call us, 763-315-8043. We'd be happy to assist you in editing your registration or answering any questions you may have regarding this field trip. *A separate registration fee is required.