As you scroll down ​you'll see an array of new details and features of our revamped conference experience. 

Our Education Pathways and other educational content was chosen with dealership solutions in mind. We heard from the dealers on the struggles and opportunities they face on a daily basis. We believe this schedule represents these accordingly in hopes to provide you with relevant content to implement when you return to your dealership.

Dealer Week Schedule
Full Agenda

Field Trip Begins (Separate Registration Required)

Sunday                  December 8

10:00 a.m.

5:00 p.m.

6:00 - 8:00 p.m.

Field Trip Ends

Opening Celebration (on the second floor of the Convention Center)

Registration Opens

MRAA Annual Meeting

Keynote Vince Poscente: Learn to Thrive in the Age of Speed   

& Opening Ceremony

First 10x10s in the Series: 

  • Results Through Learning with Bill Yeargin, Correct Craft

  • Crack the Affordability Code with Phil Smoker, Smoker Craft 

  • Boat Prices and the Internet with Dr. Thom Dammrich, NMMA

Expo Hall Opens

Classroom Education (90 minutes)

Monday                 December 9

8:00 a.m.

8:45 a.m.

9:00 a.m.


11:00 a.m.

1:00 p.m.

Create a Culture That Delivers

Tony Gonzalez 

Garage Composites

*This Pathway is made possible by Barletta Boats Through the Bill and Kristin Fenech Foundation

Stop Letting Data Get Between You and the Customer

Sam Dantzler

Garage Composites

*This Pathway is made possible by Grow Boating

Go For No

Richard Fenton & Andrea Waltz

Courage Crafters

3:45 p.m. 

Classroom Education (45 minutes)

& Second 10x10 Series:

  • In the Dealership Pathway: ­Create More Boaters with Cecil Cohn, Brunswick Boater Services

  • In the Customer Pathway: Teaching and Selling​ with Sean Horsfall Len’s Cove Marina

  • In the Employee Pathway: Recruit for Tomorrow with Wendy Mackie, RIMTA

Dealer Case Study: Succession Planning

Carrie Stacey w/ David Spader

*This Pathway is made possible by Barletta Boats 

Through the Bill and Kristin Fenech Foundation

Dealer Case Study: Segmenting Customer Data

Kevin Zoodsma w/ Sam Dantzler



*This Pathway is made possible by Grow Boating

Dealer Case Study: Combating a Local Tech Shortage

Eric Smith w/ Jim Million

4:30 p.m.

6:30 p.m.

6:30-9:30 p.m.

7:00-10:00 p.m.

Networking Reception in Expo Hall

Expo Hall Closes

BoatPAC event

Young Professionals Networking Event at Sparkman's Wharf

Optional fun group run on the Tampa Riverwalk (led by MRAA team)

Registration Opens

Expo Hall Opens

Classroom Education (90 minutes)

Tuesday                 December 10

6:30 a.m.

7:30 a.m.

8:00 a.m.

8:30 a.m.

F&I: Does That Stand for Fairies and Imps? ... No, The Money Is Real

DJ Stringer

Garage Composites

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Reducing Repair Cycle Time

Valerie Ziebron & Carrie Stacey 



*This Pathway is made possible by Grow Boating

Intrapreneurship: Developing Early Adopters & Harnessing Innovation in Your Company

Samantha Cunningham Zawilinski

Portratz Partners Advertising

11:30 a.m. 

11:30 a.m. 

1:00 p.m.

1:45 p.m.

Expo Hall Closes

MRAA Awards Luncheon in Ballroom A-C (first level)

10x10 Series Session

  • Prepared for Change? with Bruce Van Wagoner, Wells Fargo CDF

Expo Hall Opens

Classroom Education (90 minutes)

Ease the Pain of Seasonality Through Better Processes

David Foco

A World of Training

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Texting Customers: Do's, Don'ts, and How to Make It A Win-Win

Bob McCann & Graham Anderson

MRAA & Kenect

*This Pathway is made possible by Grow Boating

Developing Your Personal Brand

Allison Chaney

Boot Camp Digital

4:15 p.m.

Classroom Education (90 minutes)

How to Hold Your Digital Accountable

Rich Delancey

Dealership Toolkit

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Let's Play Detective and Solve a Mystery: The Customer

DJ Stringer

Garage Composites

*This Pathway is made possible by Grow Boating

The Managing Me Workshop

Art Hill

University of Minnesota

6:30 p.m.

8:00-10:00 p.m.

Expo Hall Closes

Dealer Week Industry Celebration on the Tampa Riverwalk

"Sounds of the night" made possible by Kicker Marine Audio

Registration Opens

Expo Hall Opens

Educational Workshops (120 minutes)

Wednesday           December 11

8:00 a.m.

8:30 a.m.

9:00 a.m.

The Agile Dealership: Confidently Responding to Change & the Unknown

David Spader

Spader Business Management

*This Pathway is made possible by Barletta Boat Pontoons through the Bill and Kristin Fenech Foundation

Supercharge Your Customer Experience

Theresa Syer

Syer Hospitality Group

*This Pathway is made possible by Grow Boating

Telling Ain't Training

Jim Million

Million Learning

12:00 p.m.

12:00 p.m.

1:30 p.m.

Expo Hall Closes

Closing Ceremony in Ballroom A-C

  • Final 3 10x10s in the Series featuring a Special Guest Presentation

Dealer Week Concludes – Go implement what you learned!

Note: The schedule is subject to change.


Amalie Arena

"Our top priority is to ensure all of our visitors receive a world-class experience!"

The Columbia Restaurant - Tampa

"The oldest restaurant in Florida, we've been owned by the same family since we opened in 1905."

Lazydays RV

"The World's Largest Recreational Dealership."

The Dealer Week Field Trip

As a new element of this year's conference, we have added a field trip! This trip will take place on Sunday, Dec. 8. You'll be joined by Valerie Ziebron, past conference veteran on a journey to a few local Tampa businesses that are proving to be providing the Tampa Bay area with an excellent customer experience. Our hope is that you walk away inspired and full of ideas and insights into how you can make customers experience your dealership in a whole new way. 

Stay tuned for more information as the event gets closer as to which businesses we'll be visiting.


You can register now by adding this field trip on during registration for the event. If you're already registered, please refer to your confirmation email for your username and password to log into our online registration system and edit your registration. Questions? Call us, 763-315-8043. We'd be happy to assist you in editing your registration or answering any questions you may have regarding this field trip. *A separate registration fee is required.

Expo Hall Hours


11:00 am to 6:30 pm

*Includes networking reception from 4:30 pm to 6:30 pm



8:00 am to 11:30 am

1:00 pm to 6:30 pm

*The Expo Hall will be closed between 11:30 am to 1:00 pm to allow all partners to attend the MRAA Awards Celebration



8:30 am to 12:00 pm

*The Expo Hall closes at 12:00 pm, but all partners are invited to attend the Dealer Week Closing Ceremony     

Strategic Partners

The financial and strategic backbone of the MRAA, Strategic Partners help to set strategic direction for the organization and for Dealer Week itself.

A representation of the sponsorship opportunity for Education Champions for the MRAA.

Education Champions

The key drivers behind MRAA's educational programming, Education Champions align with the goals and mission of MRAA's No. 1 deliverable: world-class education. 

An overlooking view of the Industry Celebration at Dealer Week on the Tampa Riverwalk.

More opportunities

Several other opportunities are available to align your company with branding awareness. Contact us to learn more about what we have in store for 2020.


A four day conference can seem overwhelming, but Dealer Week offers three educational pathways built to align with your goals. These pathways are host to multiple 45 minute educational classes running simultaneously offering education from educators from both in and outside the industry giving you a leg up on your competition and take steps toward growth. 




Attend these sessions to construct processes that enhance your business operations. 

The Education Pathways


Customize your exposure at Dealer Week through unique sponsorship opportunities.

Strategic Partners

Education Champions

Official Media Sponsor

  • Facebook - Grey Circle
  • YouTube - Grey Circle
  • Instagram - Grey Circle