As you scroll down you'll see an array of new details and features of our revamped conference experience.
Our Education Pathways and other educational content was chosen with dealership solutions in mind. We heard from the dealers on the struggles and opportunities they face on a daily basis. We believe this schedule represents these accordingly in hopes to provide you with relevant content to implement when you return to your dealership.
Dealer Week Schedule
Full Agenda
Field Trip Begins (Separate Registration Required)
Sunday December 8
10:00 a.m.
5:00 p.m.
6:00 - 8:00 p.m.
Field Trip Ends
Opening Celebration (on the second floor of the Convention Center)
Registration Opens
MRAA Annual Meeting
Keynote Vince Poscente: Learn to Thrive in the Age of Speed
& Opening Ceremony
First 10x10s in the Series:
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Results Through Learning with Bill Yeargin, Correct Craft
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Crack the Affordability Code with Phil Smoker, Smoker Craft
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Boat Prices and the Internet with Dr. Thom Dammrich, NMMA
Expo Hall Opens
Classroom Education (90 minutes)
Monday December 9
8:00 a.m.
8:45 a.m.
9:00 a.m.
11:00 a.m.
1:00 p.m.
3:45 p.m.
Classroom Education (45 minutes)
& Second 10x10 Series:
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In the Dealership Pathway: Create More Boaters with Cecil Cohn, Brunswick Boater Services
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In the Customer Pathway: Teaching and Selling with Sean Horsfall Len’s Cove Marina
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In the Employee Pathway: Recruit for Tomorrow with Wendy Mackie, RIMTA
4:30 p.m.
6:30 p.m.
6:30-9:30 p.m.
7:00-10:00 p.m.
Networking Reception in Expo Hall
Expo Hall Closes
BoatPAC event
Young Professionals Networking Event at Sparkman's Wharf
Optional fun group run on the Tampa Riverwalk (led by MRAA team)
Registration Opens
Expo Hall Opens
Classroom Education (90 minutes)
Tuesday December 10
6:30 a.m.
7:30 a.m.
8:00 a.m.
8:30 a.m.
11:30 a.m.
11:30 a.m.
1:00 p.m.
1:45 p.m.
Expo Hall Closes
MRAA Awards Luncheon in Ballroom A-C (first level)
10x10 Series Session
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Prepared for Change? with Bruce Van Wagoner, Wells Fargo CDF
Expo Hall Opens
Classroom Education (90 minutes)
4:15 p.m.
Classroom Education (90 minutes)
6:30 p.m.
8:00-10:00 p.m.
Expo Hall Closes
Dealer Week Industry Celebration on the Tampa Riverwalk
"Sounds of the night" made possible by Kicker Marine Audio
Registration Opens
Expo Hall Opens
Educational Workshops (120 minutes)
Wednesday December 11
8:00 a.m.
8:30 a.m.
9:00 a.m.
12:00 p.m.
12:00 p.m.
1:30 p.m.
Expo Hall Closes
Closing Ceremony in Ballroom A-C
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Final 3 10x10s in the Series featuring a Special Guest Presentation
Dealer Week Concludes – Go implement what you learned!
Note: The schedule is subject to change.
The Dealer Week Field Trip
As a new element of this year's conference, we have added a field trip! This trip will take place on Sunday, Dec. 8. You'll be joined by Valerie Ziebron, past conference veteran on a journey to a few local Tampa businesses that are proving to be providing the Tampa Bay area with an excellent customer experience. Our hope is that you walk away inspired and full of ideas and insights into how you can make customers experience your dealership in a whole new way.
Stay tuned for more information as the event gets closer as to which businesses we'll be visiting.
You can register now by adding this field trip on during registration for the event. If you're already registered, please refer to your confirmation email for your username and password to log into our online registration system and edit your registration. Questions? Call us, 763-315-8043. We'd be happy to assist you in editing your registration or answering any questions you may have regarding this field trip. *A separate registration fee is required.
Expo Hall Hours
Monday
11:00 am to 6:30 pm
*Includes networking reception from 4:30 pm to 6:30 pm
Tuesday
8:00 am to 11:30 am
1:00 pm to 6:30 pm
*The Expo Hall will be closed between 11:30 am to 1:00 pm to allow all partners to attend the MRAA Awards Celebration
Wednesday
8:30 am to 12:00 pm
*The Expo Hall closes at 12:00 pm, but all partners are invited to attend the Dealer Week Closing Ceremony
A four day conference can seem overwhelming, but Dealer Week offers three educational pathways built to align with your goals. These pathways are host to multiple 45 minute educational classes running simultaneously offering education from educators from both in and outside the industry giving you a leg up on your competition and take steps toward growth.
THE
DEALERSHIP
PATHWAY
Attend these sessions to construct processes that enhance your business operations.
The Education Pathways
