As you've adjusted to life during a pandemic, adjusting schedules, open times, in-store pick-up, social distancing, the whole 9 yards, we've also adapted to provide a flexible schedule for you and your busy team members. Scroll down ​you'll see an array of new details and features of our revamped conference experience designed to be engaged with in the comfort of your home or dealership.
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All educational programming will be made available after the conference for X days. There will be a mix of live, and recorded content and ways to participate as you would in person.
Full Agenda *subject to change
TUESDAY, DECEMBER 8th
6:00 p.m.
Opening Celebration
WEDNESDAY, DECEMBER 9th
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8:00 a.m.
Registration Opens
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9:00 a.m.
Keynote and Opening Ceremony​​​
11:00 a.m.
Expo Hall Opens
1:00 p.m.
Classroom Education (90 minutes)
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The Dealership Pathway
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The Customer Pathway
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The Employee Pathway
3:45 p.m. ​
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Classroom Education (45 minutes)
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The Dealership Pathway
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The Customer Pathway
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The Employee Pathway
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4:30 p.m.
Networking Reception in Expo Hall
6:30 p.m.
Expo Hall Closes
THURSDAY, DECEMBER 10th
7:00 a.m. (Time subject to change)
Optional Fun Run
7:30 a.m.
Registration Opens
8:00 a.m.
Expo Hall Opens
8:30 a.m. Classroom Education (90 minutes)
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The Dealership Pathway
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The Customer Pathway
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The Employee Pathway
11:30 p.m.
Expo Hall Closes
11:30 p.m.
MRAA Awards Ceremony in Ballroom – One 10 x 10
1:00 p.m.
Expo Hall Opens
1:45 p.m.
Classroom Education (90 minutes)
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The Dealership Pathway
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The Customer Pathway
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The Employee Pathway
4:15 p.m.
Classroom Education (90 minutes)
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The Dealership Pathway
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The Customer Pathway
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The Employee Pathway
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6:30 p.m.
Expo Hall Closes
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8:00 p.m.
Dealer Week Industry Celebration
FRIDAY, DECEMBER 11th
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8:00 a.m.
Registration Opens
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8:30 a.m.
Expo Hall Opens
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9:00 a.m.
Educational Workshops (120 minutes)
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The Dealership Pathway
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The Customer Pathway
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The Employee Pathway
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12:00 p.m.
Expo Hall Closes
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12:00 p.m.
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Closing Ceremony
The Dealer Week Field Trip
Due to the COVID-19 Pandemic, we are no longer able to provide the opportunity of a field trip in 2020. We know how impactful this experience was for dealers last year, so we are deeply sorry and equally as bummed as you might be. If you didn't have the chance to attend in 2019, it is definitely something to look forward to for 2021. Thanks for your understanding, if you have any questions, please let us know.
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Expo Hall Hours
Wednesday
11:00 am to 6:30 pm
*Includes networking reception from 4:30 pm to 6:30 pm
Thursday
8:00 am to 11:30 am
1:00 pm to 6:30 pm
*The Expo Hall will be closed between 11:30 am to 1:00 pm to allow all partners to attend the MRAA Awards Celebration
Friday
8:30 am to 12:00 pm
*The Expo Hall closes at 12:00 pm, but all partners are invited to attend the Dealer Week Closing Ceremony