Dealer Week Speakers

These subject matter experts were hand chosen and got the dealer's votes. They will be your biggest fans in guiding you and your dealership to think differently, challenge the norm, make positive change and grow during your time at Dealer Week. 
Pathway Speakers
SAM DANTZLER

Stop Letting Data Get Between You and the Customer

Learning Objectives:

  • Learn how to recognize your staff’s behavioral disconnects between sales and marketing efforts FROM your data

  • Practice a technique to help the customer define what they want

  • Understand how to maximize the opportunities you currently have

  • Rethink the team it takes to execute on what you need to do

DAVID SPADER

The Agile Dealership: Confidently Responding to Change & the Unknown

Learning Objectives:

  • Characteristics of the Agile Leader

  • The 6 Concerns Employees have during Change

  • Key People Indicators

  • Key Economic Indicators

  • Dealership Case Study

JIM MILLION

Telling Ain't Training

Learning Objectives:

  • Teach Dealers and Managers the basics of how to train, facilitate, instruct and educate their team members in any topic they choose to deliver

  • Teach the participants how to take what they are learning back to their dealership team and share it in a way that will be engaging and informative

CARRIE STACY

Reducing Repair Cycle Time

Learning Objectives:

  • Learn how to easily track cycle time for your shop

  • Discover the common areas where work gets stalled – and what to do to minimize these

  • Uncover ways to fast-track a larger percentage of your work orders

VALERIE ZIEBRON

Reducing Repair Cycle Time

Learning Objectives:

  • Learn how to easily track cycle time for your shop

  • Discover the common areas where work gets stalled – and what to do to minimize these

  • Uncover ways to fast-track a larger percentage of your work orders

 

Watch the session preview below and meet Valerie!

TONY GONZALEZ

Create a Culture That Delivers

Learning Objectives:

  • Be able to define the essential components of a positive, sustainable culture

  • Understand the connection between culture and behavior

  • Be able to evaluate your dealership’s current culture

  • Know how to use the results of the evaluation to align your operations with your values, purpose and passion

RICHARD FENTON

Go For No

Learning Objectives:

  • Identify two models of “failure” and “success” and learn how to adopt the more successful model

  • Learn how to apply a new way to look at “no”

  • Learn how to apply a new way of setting goals 

  • Learn about “persistence statistics” and how to apply them to improve your results

Watch the session preview below!

ANDREA WALTZ

Go For No

Learning Objectives:

  • Identify two models of “failure” and “success” and learn how to adopt the more successful model

  • Learn how to apply a new way to look at “no”

  • Learn how to apply a new way of setting goals 

  • Learn about “persistence statistics” and how to apply them to improve your results

 

Watch the session preview below!

ERIC SMITH

Dealership Case Study: Combating a Local Technician Shortage

Description:

The team at Colorado Boat Center has been creative over the years in its approach to hiring in the service department. Recently, for example, they’ve started a new tech hiring process. Because they don’t have a lot of trained techs in their area, they fly candidates out to Colorado. Then they have them work in the shop as part of a weeklong interview process. Afterward, they make a decision on whether to hire that person.

The Customer Pathway 

KEVIN ZOODSMA

Dealer Case Study: Segmenting Customer Data

Description:

If your dealership has started tracking data that's a good first step, but are you actually using the data you have about prospects and customers to drive decisions about marketing, buying, etc? Action Water Sports will share insights about how they slice and dice (i.e., segment) their prospect data.

DAVID FOCO

Ease the Pain of Seasonality Through Better Processes

Learning Objectives:

  • Learn strategies to maximize business during seasonal slow-downs

  • Understand how to implement better processes and the steps to train your staff on them

  • Identify what employees should be involved and the communication needed between departments to carry out these processes

ALLISON CHANEY

Developing Your Personal Brand

Learning Objectives:

  • Define your personal brand

  • Understand resources to move toward implementation of your brand

  • Learn how to bring Your personal brand to life in everyday activities and interactions

Watch the session preview below!

SAMANTHA CUNNINGHAM ZAWILINSKI

Intrapreneurship: Developing Early Adopters & Harnessing Innovation in Your Company

Learning Objectives:

  • Identify and apply steps to create a culture of intrapreneurship in your organization

  • Learn to employ specific principles that allow individuals to become successful intrapreneurs

  • Proven case studies of how intrapreneurs help build a stronger more progressive business

BOB MCCANN

Texting Customers: Do's, Don'ts, and How to Make it a Win-Win

Learning Objectives:

  • Learn how to use texting to improve the customer experience

  • See a sample texting policy for your employee handbook

  • View sample scripts by department

  • Understand texting etiquette (and legal) considerations

RICH DELANCEY

How to Hold Your Digital Accountable

Learning Objectives:

  • Know what digital data to collect and how to collect it

  • Know how to use that data to evaluate your digital performance

  • Know how to improve the number of leads your digital generates

DJ STRINGER

F&I: Does That Stand for Fairies and Imps? ... No, The Money Is Real

Learning Objectives:

  • Define the profit that a structured F&I department/process should produce

  • Understand the basic structure of a good F&I department, including: Staffing, Products, Performance measures

  • Learn how to measure the current health of your F&I department

  • Outline a structured F&I process for your store regardless of the volume

Let's Play Detective and Solve a Mystery: The Customer

GRAHAM ANDERSON

Texting Customers: Do's, Don'ts, and How to Make it a Win-Win

Learning Objectives:

  • Learn how to use texting to improve the customer experience

  • See a sample texting policy for your employee handbook

  • View sample scripts by department

  • Understand texting etiquette (and legal) considerations

ART HILL

The Managing Me Workshop

Learning Objectives:

  • Evaluate your personal productivity in all six Managing Me skill areas

  • Identify and apply one Managing Me principle to improve your personal productivity and reduce stress

  • Identify and apply one Managing Me principle to improve your team productivity

THERESA SYER

Supercharge Your Customer Experience

Learning Objectives:

  • Define the customers' emotional motivators, what drives them to buy

  • Understand the consistent actions required to elicit a positive emotional response from your customer

  • Identify Key Emotional Drivers that can shift the tide in your direction that are clear, easy to understand and include the actions necessary for all to implement

10x10 Speakers
Correct Craft

10x10 TOPIC:

 

Results Through Learning 

BILL YEARGIN
Wells Fargo
BRUCE VAN WAGONER

10x10 TOPIC:

 

Prepared for change?

NMMA
THOM DAMMERICH

10x10 TOPIC:

 

Boat Prices and the Internet

Smoker Craft

10x10 TOPIC:

 

Crack the Affordability Code

PHIL SMOKER
Len's Cove Marina
SEAN HORSFALL

10x10 TOPIC:

 

Teaching and Selling

RIMTA
WENDY MACKIE

10x10 TOPIC:

 

Recruit for Tomorrow

Brunswick Boater Services

10x10 TOPIC:

 

Create More Boaters

CECIL COHN