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About the Course

Everything’s changed, have you?

No one anticipated the extraordinary events of the past 18 months. During that time, boating has become a lifestyle choice for many new customers, and we are positioned well to keep it going.

But to be successful in the Finance & Insurance Department moving forward, we will need to pivot our presentations to prosper in this new reality of our new – hopefully, soon-to-be post-pandemic – world.

Your role as an F&I professional and the products you offer are critical components in your customer’s ownership experience, especially all those new buyers.

Since F&I is one of the last to interact with the customer, you and your team have a heavily weighted impact on the overall customer experience. Keeping these new customers coming back and referring their friends is critical to our continued growth and success.


• Pick-up strategies that quickly align today’s customer values with your product offers;
• Discover the critical difference between selling and serving;
• And learn the three keys to unlock your full personal potential and maximize your performance.

Your Instructor

Paul Sheldon

Paul Sheldon

Paul Sheldon is an educator inspiring other to seek what is best in themselves.
He is a dynamic Trainer and Sales Consultant who specializes in the Marine, RV, and Powersports industries. Paul began his career in retail sales and quickly became a leader in the finance and insurance industry. His experience and dedication to the industry lead him to start-up a consulting company providing dealership training for F&I, sales, and customer service.
Paul is recognized as a top sales trainer with a focus on exceptional customer experience, he has partnered with J.D. Power, Toyota, BMW, Indian and Ducati, along with many fortune 500 Companies working with dealers and manufacturers to help improve CSI scores and profitability.
As the lead Specialty Products Trainer for Protective Asset Protection, Paul works exclusively with RV, Marine, and Powersports dealers. His Customer-Focused Selling, Professional F&I Skills and CSE training courses help dealers excel in sales, profitability, and customer experience. He has been a featured speaker at NADA, RVDA, and national events.

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