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About the Course

Have you ever thought to yourself, "Working in a dealership would be easy if I didn't have to deal with people?"

Whether you like it or not, working with other people – employees AND customers – is part of the job, so how do you work with and serve people who don't see things the way you do?

In this session, Sara Hey from Bob Clements International will share how understanding personalities and learning styles will make a world of difference in your life and dealership. You’ll pick up specific strategies that you will be able to apply in your dealership (and sometimes at home) to enjoy the people you interact with more and improve your results.


• Understand how the different personality types cause conflict in your dealership;
• Discover specific ways to move each dealership position through change;
• And learn how to reduce tension with customers based upon their personality.

Your Instructor

Sara Hey

Sara Hey

Sara has never met a Diet Coke or a stage she didn’t like.

Sara’s journey working with dealerships started when she was young by provided child labor packing VHS training tapes for dealers across the country. In college, she studied psychology, which has been a huge benefit working in her family’s business as well as with family owned dealerships over the last 10+ years.

Now, Sara spends her time speaking at national conferences and working with both manufacturers and dealers to achieve success.

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