Frequently Asked Questions

When and where is Dealer Week?

Dealer Week will be hosted December 5-8, 2021, in Austin, Texas at the Austin Convention Center.

Who should attend from my dealership?

Dealer Week is designed to provide educational programming in three main areas of focus: Sales & Marketing; Service & Parts; and Leadership & Management. Anyone in your dealership who could benefit from understanding the latest trends, strategies and best practices in one of these areas would benefit greatly from participating in Dealer Week.

How much does it cost to attend or exhibit?

Dealer Week registration rates for dealers begin as low as $499, and exhibitors can participate for as little as $3,195. Dealer registration opens July 11th, while exhibitors can book their booth today.

Can I get a discount?

YES! MRAA Dealer Members receive a minimum $300 discount PER REGISTRATION. MRAA Partner and Platinum Partner Members savings begin at a little more than $1,000 for a 10x10 booth and can be as much as $7,000 for a 40x40 booth. Partner and Platinum Partner Members also receive discounts off of bulk space and off of registration rates.

What does my Dealer Week registration get me?

Dealer Week guarantees that it will deliver ideas that you can take home and implement immediately. On-site, that means you will have full access to all keynote presentations, Education Pathway courses, industry Thought Leader presentations and all worksheets, tools and other handouts that are designed to help you create results. Additionally, you will have access to more than 100 exhibitors in the Dealer Week Expo Hall; all Dealer Week networking events and cocktail receptions, including the MRAA 50th Anniversary Industry Celebration; morning coffee events; two luncheons, including the MRAA Awards luncheon; and more.

What if I just want to walk the Expo Hall floor?

Dealer Week hosts the large majority of its educational programming and serves all of its food and beverages (all of which is included in your registration rate) in the Expo Hall, and therefore, Dealer Week does not offer an Expo Hall-only pass. Are you a supplier who has chosen not to exhibit? See registration rates here.

Can I bring my spouse or significant other?

All attendees and event participants will need to purchase a Dealer Week registration in order to attend any of the event activities, including the Expo Hall, networking receptions, MRAA Industry Celebration and all other events. Please register in advance or register on site to gain access.

I need to cancel. Can someone on my team use my registration?

YES! If you need to transfer your registration to a different team member, please reach out to Michele at This registration can only be transferred to someone at the same dealership

What if I need a refund?

All registration cancellations and refund requests must be made by Oct. 1, 2022 via email to A refund of the full conference fee, minus a $75 administrative fee, will be granted for cancellations received by that date. No refunds will be granted for requests made after Oct. 1, 2022. Refunds will not be granted for no-shows.

Will I have access to the courses after the event?

YES! MRAA makes most Dealer Week content available on its online learning platform known as MRAA Silver and Gold Members and all of their team members have full access to this online programming within weeks of the conference, including past Dealer Week content and more than 200 courses in total.

How do I convince my boss to allow me to attend Dealer Week?

We understand that there are lots of dealers who may not be the decision maker on attending a 3-day conference like Dealer Week. We've created this "Letter to Your Boss" that you can download and customize for your needs. If you'd like something custom, please reach out to Katie on the marketing team at

Is Dealer Week accessible?

MRAA welcomes everyone to participate in Dealer Week. If you would like any assistance beyond what is listed below, we are happy to help. Please email Sarah Korbel or call her at 651-395-7029.

Accessibility at the Fairmont Austin

To view the map/layout of the hotel, click here

Accessibility at the Austin Convention Center

The majority of Dealer Week will take place on the first floor at the Austin Convention Center. The convention center is about 150ft from the host hotel, The Fairmont Austin. There is a ramp to the entrance from street level, or you can take the skyway from the Fairmont into the Convention Center.

Here are some more details on the accessibility at the Austin Convention Center including a map here.

  • All of the Austin Convention Center bathrooms are accessible and have accessible stalls.

  • There are accessible water fountains near all of the restrooms but those are currently unavailable for use due to Covid safety protocols. 

  • The expo hall will have carpet.

  • Accessible parking spots are located in the parking garages nearest the elevators. City fees apply.

Accessibility for other events at Dealer Week

Please note there are offsite events nearby such as the BoatPAC event (location TBD) and the all-industry party, though the vast majority of events take place at the Convention Center. Here’s a Google Map of walking paths to each building. While the area is largely flat, it is possible there may be construction in the area. Please feel free to email or call Sarah Korbel or 651-395-7029 for the latest update. 

Personal Care Assistants/Aides:

Should you require an aide or personal care assistant to help navigate Dealer Week, MRAA will register your aide as a complementary guest. To register them, please contact Sarah Korbel at prior to December if at all possible.

Scooter/Wheelchair Rental:

The convention center no longer houses scooter/chair rentals in the building, but shared these are the companies that will deliver for the event:

Martin Mobility

Kerring Group

For assistance with any other arrangements, please email Sarah Korbel or call her at 651-395-7029.