Welcome to Dealer Week. We're so excited to host you all in person Dec. 6-9 in Austin, Texas as well as a subsequent Dealer Week Online event in January featuring bonus content and sessions you may have missed in person. 

In-Person Dealer Registration

Dealer Week 2021 will be a three-day conference and expo in Austin, Texas. The event will kick off Monday, Dec. 6, with an evening reception at the Austin Convention Center. Tuesday will include an opening keynote and three pathways of education hosted within the event’s 200,000 square-foot Expo Hall. Wednesday will be another full day of education capped off with an Industry Party and live music at Banger’s Sausage House and Beer Garden. Thursday will be a half-day of education and conclude with a closing ceremony.

MRAA Member

Access to:

  • The Opening Reception on Monday

  • Educational Tuesday through Thursday

  • The Annual Meeting

  • The Expo Hall

  • The Industry Party at Bangers Sausage House & Beer Garden

  • Awards Presentations

  • Receptions and Breaks

PLUS: All the benefits of MRAA membership.

*Earliest Bird Registration prices expire July 31. 




Access to:

  • The Opening Reception on Monday

  • Educational Tuesday through Thursday

  • The Annual Meeting

  • The Expo Hall

  • The Industry Party at Bangers Sausage House & Beer Garden

  • Awards Presentations

  • Receptions and Breaks

*Earliest Bird Registration prices expire July 31. 



Note: If you are an MTA staff member, you're in the right place!

Not able to attend in person? We're offering Dealer Week Online January 11-13, 2022. You'll find the options for online only below.

Online Only Dealer Registration

Dealer Week Online, hosted in January of 2022, will serve as both a complement to the in-person Dealer Week and stand-alone event for those who didn’t attend. The three-day online event will be free for anyone who attended Dealer Week in person the previous month. For those who elect to attend only the online event, or for dealers who want to register additional staff to participate in the online experience, there will be a per person cost. The first two days of the event will include video of the education sessions from Dealer Week. These will not be live recordings from the event – instead the subject matter experts will record separate videos specifically for the online event covering the same content. This will allow in-person attendees to view presentations they were unable to attend at the live event (since multiple tracks run simultaneously). For those who did not attend in person, they will have access to all the same topics covered in Austin. The third day of the event will include new material that was not presented previously, including a new keynote from the Dealer Week keynote speakers. Access to content from the online event will be available through March 1, 2022.

Online Pricing:

For those also attending In-Person: 

Member: FREE (included with in-person registration)

Non-Member: FREE (included with in-person registration)

Online Participation Only:


Member: $249.00

Non-Member: $449.00


When and where is Dealer Week?

Dealer Week will be hosted in person on December 6-9, 2021, in Austin, Texas at the Austin Convention Center.

In January 2022, a multi-day online event — Dealer Week Online — will include all the pathway education sessions from the in-person event as well as brand new content.

In-person and online?

Yes, Dealer Week 2021 will have TWO event experiences! MRAA’s focus is on the in-person event at the Austin Convention Center in Austin, Texas, but last year we learned we could reach more dealers like you by offering an online option. In-person attendees will automatically receive access to the online event. Others can purchase an online-only registration.


Annual dues for MRAA Membership

MRAA Members save on every Dealer Week registration. Be sure your membership is current before registering to automatically receive the savings.
Bronze Member $395 annually
Silver Member $995 annually
Gold Member $1,995 annually

Learn more about membership before registering or contact Membership Manager Sherri Cuvala at 763-333-2420 or sherri@mraa.com.



Space/Walking: The majority of Dealer Week will take place on the first floor at the Austin Convention Center, which is a large space. This is about 150ft from the host hotel, The Fairmont Austin. There is a ramp to the entrance from street level, or you can take the skyway from the Fairmont into the Convention Center. Please note there are offsite events nearby such as the BoatPAC event (location TBD) and the all-industry party at Bangers Sausage House and Beer Garden. Here’s a Google Map of walking paths. While the area is largely flat, it is possible there may be construction in the area. Please feel free to call or email Sarah at sarah@mraa.com or 651-395-7029 for the latest update. 

Scooter/Wheelchair Rental: The convention center no longer houses scooter/chair rentals in the building, but shared these are the companies that will deliver for the event:

Martin Mobility www.martinmobility.com

Kerring Group https://www.kgaustin.com/

Registration FAQ:

Ineligible Registrations

All registrations are reviewed to ensure they qualify for the category and type of registration they selected and that they meet MRAA eligibility policies. MRAA reserves the right to refuse or cancel all ineligible registrations at any time and shall not be held accountable for any outside fees associated with this cancellation.


MRAA welcomes marine dealers, marine service shops, marinas, boat clubs and other marine retail organizations, as well as the companies that provide products and services to marine retailers. Registrants must pay the corresponding rate assigned to their category and type of registration.


Payment in full is required in order to process registrations. If you need assistance with payment, please contact michele@mraa.com.

Refund Policy
All registration cancellations and refund requests must be made by October 1, 2021 via email to michele@mraa.com. A refund of the full conference fee, minus a $75 administrative fee, will be given for cancellations received by that date. No refunds will be granted for requests after October 1, 2021. Refunds will not be given for no-shows.

How can I sign up to receive additional and ongoing information about the show?
Stay up to date on the latest information and sign up to receive email notifications! Submit your information at the bottom of our homepage.

Our Guarantee 

If you participate and don't learn anything you can implement, you will receive a full refund.