The Leadership Pathway:

Design Your Dealership for a Changing Market

David Parker, Parker Business Planning

Date & Time: In Person: Dec. 8, 10:00 - 11:30 a.m.

Online: Jan. 11, 2:15 - 3:00 p.m. CST

*If you register for Dealer Week in person in December, you'll gain access to the online version of this course launching in January for free. Register for Online Only and gain access to this course starting in January only. The Online content will be available until March 30, 2022. 


Good leaders prepare their businesses for both good  times and bad. During this session, you’ll learn how to design  your dealership properly so that it can be run efficiently with 7 employees or 40-plus employees. Dealership consultant and industry veteran David Parker will share the results of his work with the owners of Race City Marine to build a brand-new facility near Charlotte, N.C. As part of this project, David applied principles learned over 50 years of experience helping dealers  strengthen their operations to weather the ebbs and flows of the marine business. The strategies and tactics you’ll learn can be applied in any dealership, whether you are developing a new facility or updating your current one.

 What you'll learn:

  • Understand how dealership design impacts staffing levels, team efficiency and customer experience;

  • Learn common mistakes to avoid, from your parking lot location to your shop layout and more;

  • Gain new dealership footprint ideas to improve efficiency and increase sales volume;

  • And discover design tactics to boost your adaptability, no matter what market conditions lie ahead.