The Customer Pathway:

Use Digital to Personalize the Customer Experience

Rich DeLancey, Dealership Toolkit

Target Audience: Dealership Owners, Sales & Marketing Managers, & Employees

Date & Time: Dec. 9, 9:30 AM CST



Today’s boat shoppers and owners have higher expectations than ever – expectations set by experiences with companies like Amazon, Disney and Land’s End.

They want to do business with dealers that personalize their shopping journey, that anticipate their needs and that keep pace with them at every step.

That takes digital technology and strategies, including use of pixel data, retargeting, remarketing, blueprinting and data mining.

During this powerful session with digital guru Rich DeLancey, you’ll learn how dealers of any size can use the latest technological developments to provide a helpful, relevant and personal experience that doesn’t creep out your prospects and customers.

Learning Objectives

  • Understand customer expectations and boundaries;

  • Discover the latest in customer personalization technologies and techniques; - Learn safe, effective, non-invasive methods to deploy the technology;

  • And pick-up tactics to measure your results, hold your partners accountable, and establish dealership benchmarks.