The Customer Pathway:

3 Ways to Earn Your Service Customer’s Trust

Chris Collins, Service Drive Revolution

Target Audience: Dealership Service Managers, Service Writers & Technicians

Date & Time: Dec. 10, 9:30 AM CST



The key to the success of any business is its employees’ ability to earn the trust of the people you want to buy from you. That’s especially true in dealership service departments.


This year, with many service departments starting the season behind, facing new workforce challenges and adapting to social distancing protocols, it was more difficult than ever to build and grow customer relationships, or improve service sales and profits.


During this session, dealership service advisor turned service training guru Chris Collins is going to show your service team how to put the customer relationship first, digging into three things that your service manager, service advisor and technicians can do differently in 2021 to earn the trust of today’s customers, which will lead to more revenue and a bigger bottom line in the year ahead and a better work environment.

Learning Objectives

  • Gain the keys to recruiting and hiring for trust;

  • Discover how to use role play to improve customer relationships;

  • And pick-up strategies to better collect and share customer information.