The Dealership Pathway:

Get Ahead of the Pre-Owned Opportunity

Tony Gonzalez, Garage Composites

Target Audience: Dealership Owners, Sales Managers & Salespeople

Date & Time: Dec. 10, 9:30 AM CST

 

Description

This summer, consumers flooded the market with demand for boats of almost every make and model. While we are enjoying the rewards of this spike in retail sales, it is pragmatic to understand that 2021 will be different, bringing both new challenges and new opportunities.

 

One likely challenge will be continued interruption of the supply chain, resulting in uneven availability of new inventory to satisfy consumer demand. But with this challenge may come opportunity for those dealers who are prepared to make the most of it.

 

During this session, those dealers who have yet to put real focus on and master the pre-owned boat market will gain new understanding of the opportunities it can offer, learn the processes that can drive up pre-owned boat profit margins, and receive practical guidance on how to ready your dealership to ride the wave that is coming.

 
Learning Objectives

  • Understand the market dynamics at play throughout history and in today's environment; 


  • Uncover the systems and processes you need to operate successfully in the pre-owned boat business; 


  • Gain insight into the pre-owned inventory benchmarks you should aim for; 


  • And pick-up techniques to buy, accept on trade and sell pre-owned boats to generate the most profit.


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