The Service Pathway:

Develop Marketing & Growth Plans for Your Parts Department

Sara Hey, Bob Clements International

Date & Time: In Person: Dec. 9, 10:00-11:30 a.m.

Online: Jan. 12, 2:15 - 3:15 p.m. CST

*If you register for Dealer Week in person in December, you'll gain access to the online version of this course launching in January for free. Register for Online Only and gain access to this course starting in January only. The Online content will be available until March 30, 2022. 


Your parts department is the lifeblood that flows through your dealership. There isn't an area of your dealership that your parts department doesn't touch. So, how do you take an area of your dealership that touches everything and grow it without incurring any additional expense?


Join Sara Hey from Bob Clements International to walk through a strategy to market your parts department and grow it with the team you have in place. You can do all of this while continuing to implement an excellent customer experience.

 What you'll learn:

  • Discover how to determine if you’re appropriately staffed in parts;

  • Gain specific strategies to grow your parts department;

  • And develop a marketing plan that produces results.

*This session meets one of the 2022 Continuous Certification Requirements for Certified Dealers:

What does this mean?