Dealership Manager Session Recommendations
Shine a Light in Your Dealership's Dark Spaces
Sam Dantzler, Wheelhouse College
What you'll learn:
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Discover how to structure your business for customer experience and profit in a post-COVID world;
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Learn where to invest your resources and time to maximize the 2021 season;
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And walk away with a list of action items to implement.
How to Navigate Difficult Customer Conversations
John Spence, John Spence LLC
What you'll learn:
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Uncover the importance of questions to clearly understand the customer’s point of view
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Realize they’re not mad at you
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Learn how to use “I” statements
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Pick up key questions to ask when trying to de-escalate an uncomfortable situation
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Discover how to apply the self-awareness idea of the “gap”
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Practice applying these ideas within your business and personal life
How to Recruit, Work With and Lead People Not Like You
Kelly McDonald, McDonald Marketing
What you'll learn:
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Identify key ways to effectively recruit, engage and retain team members who are not like you
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Discover how to reduce frustration, improve communication and boost your results whether you work alongside or lead a diverse group of team members
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Learn how to create meaningful connections at work despite your differences Float Plan
How to Build Your 2021 Marketing Plan (With or Without a Boat Show)
Marcus Sheridan, Marcus Sheridan International, Inc.
What you'll learn:
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Discover how to discuss pricing more openly and honestly on your website to move buyers closer to making a decision
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Learn how to leverage better video practices and techniques to “show” your boats better than you’ve ever shown them before
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Pick-up techniques for how to reach out to potential customers in a way that actually gets noticed and produces results.
Grow Your Customer Base with Facebook Ads in 2021
Danny Decker, Marketing Simplified
What you'll learn:
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Understand why Facebook Ads are an attractive marketing option in 2021
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Learn a three-step process for advertising on Facebook
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Develop a strategy for identifying your target customers
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Discover how to create effective content for use with Facebook Ads
How to Thrive on the Other Side of 2020
John Spence, John Spence LLC
What you'll learn:
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Discover the three quotients that drive success: IQ, EQ, and AQ
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Learn how to be more adaptable and agile in the face of change
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Know the emotional cycle that change creates in a person
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Develop skills to help you coach yourself and your people through change - Identify ways to become more resilient
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Gain an understanding what you can and cannot control
Get Ahead of the Pre-Owned Opportunity
Tony Gonzalez, Garage Composites
What you'll learn:
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Understand the market dynamics at play throughout history and in today's environment;
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Uncover the systems and processes you need to operate successfully in the pre-owned boat business;
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Gain insight into the pre-owned inventory benchmarks you should aim for;
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And pick-up techniques to buy, accept on trade and sell pre-owned boats to generate the most profit.
Move Beyond Burnout: The Search for Sustained Motivation for Yourself and Your Team
David Spader, Spader Business Management
What you'll learn:
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Learn how to proactively assess whether your employees are at risk for burnout;
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Discover how “energy management” needs to be a part of every leader’s toolkit;
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And understand the role of a leader/manager in avoiding burnout for themselves and modeling healthy behavior for their team
How to Become a Video-First Dealership
Marcus Sheridan, Marcus Sheridan International, Inc.
What you'll learn:
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Discover the science and psychology of effective marine videos
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Learn exactly how to produce dramatically better videos
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Pick-up techniques for getting more of your team involved in your videos
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Gain dozens of ideas for videos you can shoot immediately to generate revenue for your dealership
Fill the Gaps in Your Dealership’s Sales Process
Jim Million, Million Learning & Bob McCann, MRAA
What you'll learn:
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Discover why following a regularly reviewed and updated sales process is better for the customer (and your sales team) and how to update yours for 2021;
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Determine how to develop Purpose, Attitudes, Communications, Expectations (P.A.C.E.) and Action Guides for your sales process;
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And understand all of the areas of your sales process to map and document in order to fill the gaps your customers have been stumbling across.