Dealership Manager Session Recommendations 

 

Shine a Light in Your Dealership's Dark Spaces

Sam Dantzler, Wheelhouse College

 

What you'll learn:

• Discover how to structure your business for customer experience and profit in a post-COVID world;

• Learn where to invest your resources and time to maximize the 2021 season;

• And walk away with a list of action items to implement.

 

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How to Navigate Difficult Customer Conversations

John Spence, John Spence LLC

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What you'll learn:

• Uncover the importance of questions to clearly understand the customer’s point of view

• Realize they’re not mad at you

• Learn how to use “I” statements

• Pick up key questions to ask when trying to de-escalate an uncomfortable situation

• Discover how to apply the self-awareness idea of the “gap”


• Practice applying these ideas within your business and personal life

 

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How to Recruit, Work With and Lead People Not Like You

Kelly McDonald, McDonald Marketing

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What you'll learn:

• Identify key ways to effectively recruit, engage and retain team members who are not like you

• Discover how to reduce frustration, improve communication and boost your results whether you work alongside or lead a diverse group of team members

• Learn how to create meaningful connections at work despite your differences Float Plan
   

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How to Build Your 2021 Marketing Plan (With or Without a Boat Show)

Marcus Sheridan, Marcus Sheridan International, Inc.

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What you'll learn:

• Discover how to discuss pricing more openly and honestly on your website to move buyers closer to making a decision

• Learn how to leverage better video practices and techniques to “show” your boats better than you’ve ever shown them before

• Pick-up techniques for how to reach out to potential customers in a way that actually gets noticed and produces results.

 

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Grow Your Customer Base with Facebook Ads in 2021

Danny Decker, Marketing Simplified

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What you'll learn:

• Understand why Facebook Ads are an attractive marketing option in 2021

• Learn a three-step process for advertising on Facebook


• Develop a strategy for identifying your target customers


• Discover how to create effective content for use with Facebook Ads

 

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How to Thrive on the Other Side of 2020

John Spence, John Spence LLC

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What you'll learn:

• Discover the three quotients that drive success: IQ, EQ, and AQ

• Learn how to be more adaptable and agile in the face of change

• Know the emotional cycle that change creates in a person

• Develop skills to help you coach yourself and your people through change - Identify ways to become more resilient

• Gain an understanding what you can and cannot control

 

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Get Ahead of the Pre-Owned Opportunity

Tony Gonzalez, Garage Composites

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What you'll learn:

• Understand the market dynamics at play throughout history and in today's environment; 


• Uncover the systems and processes you need to operate successfully in the pre-owned boat business; 


• Gain insight into the pre-owned inventory benchmarks you should aim for; 


• And pick-up techniques to buy, accept on trade and sell pre-owned boats to generate the most profit.


 

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Move Beyond Burnout: The Search for Sustained Motivation for Yourself and Your Team

David Spader, Spader Business Management

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What you'll learn:

• Learn how to proactively assess whether your employees are at risk for burnout; 

• Discover how “energy management” needs to be a part of every leader’s toolkit;

• And understand the role of a leader/manager in avoiding burnout for themselves and modeling healthy behavior for their team

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How to Become a Video-First Dealership

Marcus Sheridan, Marcus Sheridan International, Inc.

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What you'll learn:

• Discover the science and psychology of effective marine videos

• Learn exactly how to produce dramatically better videos

• Pick-up techniques for getting more of your team involved in your videos

• Gain dozens of ideas for videos you can shoot immediately to generate revenue for your dealership

 

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Fill the Gaps in Your Dealership’s Sales Process

Jim Million, Million Learning & Bob McCann, MRAA

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What you'll learn:

• Discover why following a regularly reviewed and updated sales process is better for the customer (and your sales team) and how to update yours for 2021;

• Determine how to develop Purpose, Attitudes, Communications, Expectations (P.A.C.E.) and Action Guides for your sales process;

• And understand all of the areas of your sales process to map and document in order to fill the gaps your customers have been stumbling across.

 

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