The Sales & Marketing Pathway:

How to Create a Marketing Plan When You Don’t Have Any Inventory

Danny Decker, Marketing Simplified

Date & Time: In Person: Dec. 8, 3:30 - 5:00 p.m.

Online: 12:45 - 1:45 p.m. CST

*If you register for Dealer Week in person in December, you'll gain access to the online version of this course launching in January for free. Register for Online Only and gain access to this course starting in January only. The Online content will be available until March 30, 2022. 

Description:

We all expect inventory to remain limited in 2022. As a result, many of you may be thinking about reducing your marketing and advertising spend in the New Year. Don’t make that mistake.

With customer experience and communication taking a hit during the rush of the past two years, your marketing plan is your opportunity to lessen the negative impact of today’s market conditions on customer loyalty and dealership profitability in 2022 and beyond.

 

During this session, you’ll discover that the inventory shortage represents a huge marketing opportunity for dealers who are in it for the long term. You’ll learn how to use your marketing to build long-term brand equity, how to use your branding to connect with your customers on an emotional level, why it's so important to manage buyer expectations during an inventory shortage – and how to do it.

 What you'll learn:

  • Discover the difference between marketing to drive a one-time transaction and marketing to create a long-term relationship;

  • Create a strategy to connect with your current and prospective customers on an emotional level;

  • And build an "Action Plan" to drive brand awareness in 2022.