The Service Pathway:
Design Your Way to More Parts & Accessories Revenue
Brett Beaudette, Ideal Productions & Design
Date & Time: In Person Dec. 8, 1:00 - 2:30 p.m.
Online: Jan. 12, 10:30 - 11:45 a.m. CST
*If you register for Dealer Week in person in December, you'll gain access to the online version of this course launching in January for free. Register for Online Only and gain access to this course starting in January only. The Online content will be available until March 30, 2022.
In today’s retail environment, to grow your parts and accessories revenue and inspire customer loyalty, you must find creative ways to engage the consumer that provide a sense of place and an experience they cannot receive online.
When successful, you’ll boost impulse and add-on sales regardless of why the consumer visited your dealership.
During this session, you’ll learn experiential techniques and strategies that Brett Beaudette has helped design and execute throughout the U.S. and Canada for developers, franchisees and independents over the past 25 years. The holistic approach to design he’ll share with you will give you a long list of ideas for how to visually engage the consumer and create an environment rich for sales.
What you'll learn:
Uncover techniques and concepts to create experiential and immersive retail environments;
Understand how to design a positive first impression and increase sales within your service, parts and accessories departments;
Discover display & cross-merchandising techniques proven to improve sales;
And gain creative ideas for promotions and events to draw activity and traffic to your location.
*This session meets one of the 2022 Continuous Certification Requirements for Certified Dealers: