Dealer Week Opening Ceremony

During the Opening Ceremony you will discover all the education, exhibits and networking has to offer you and your team and how to make the most of it. You'll also have the honor of listening to Jay Baer!
Jay Baer Headshot 2020.jpg

Rewire Your Dealership: Deliver the 3 Things Customers Really Care About.

Market share shifts in times of uncertainty. And we’ve NEVER been more uncertain.

Nearly 60% of consumers have tried a business for the first time since the pandemic, and 89% of them plan to stay with this new option.

The pandemic is terrible. But it’s also the single greatest opportunity you have ever had to grow your dealership, and that window of opportunity remains open as we approach 2021.

To continue to grow in the year ahead, you must REWIRE your relationships with long-time customers, and with the enormous wave of first-time boaters you’re seeing.

There are almost infinite elements of your dealership that you COULD enhance or optimize. But which REALLY matter to your old and new clients?

You’ll find out in this dynamic presentation from Hall of Fame keynote speaker Jay Baer. Jay is a 7th generation entrepreneur, avid boater, author of six best-selling business books, and founder of five multi-million-dollar companies.

This will be a fast-paced, fact-filled, and often funny session that will have you scribbling notes and rethinking how you interact with customers and prospective customers, and what you can do to make 2020 not just a happy memory of one great year, but the start of a long-term growth surge for your dealership.

You Will Learn:

  • How to rebuild customer knowledge of your dealership

  • How to reimagine what you sell for the post-pandemic era

  • How to regain your competitive advantage

  • How to reintroduce your brand to your customers

  • How to understand the huge shifts in customer expectations underway

  • Specific, concrete plans you can put into practice tomorrow that will produce big results

Plus, you’ll be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies

Strategic Partners

Education Champions

Official Media Sponsor

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