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Cobalt 20 Group commits full endorsement of MRAA’s Dealer Week

Updated: May 15, 2019

The Cobalt Boats 20 Group, one of the marine industry’s leading dealer groups, has given its full endorsement of Dealer Week, the Marine Retailers Association of the Americas’ Annual Conference and Expo, to be held Dec. 8-11, 2019, in Tampa, Fla.

Made up of 20 non-competing dealers, 20 Groups meet regularly throughout the year to share financials, best practices and insights in an effort to collaborate on each others’ success. The Cobalt 20 Group, which is facilitated by David Parker of Parker Business Planning, represents many of the marine industry’s top dealers, including not only eight of the top 10 Cobalt dealers in the world, but also 13 of the Top 100 Dealers; including six of the top 20 among the Top 100 and three Hall of Fame inductees/two-time Dealers of the Year.

“Our colleagues represented in the Cobalt 20 Group appreciate all the great work that the MRAA does on behalf of its dealers,” the Group said in a joint statement, “and we are fully confident that Dealer Week will be a huge success.”

The influential group of dealers has a history of supporting dealer-focused industry initiatives. For example, in 2011, when MRAA underwent a leadership change, the Cobalt 20 Group gave significant financial support and an endorsement of the organization to then-incoming-President Matt Gruhn. This latest announcement continues the group’s show of support for the association and the initiatives it has set forth in strengthening the opportunities it provides marine retailers.

“Our focus is and always has been about helping dealers grow and find greater success,” says Gruhn. “As Dealer Week has been built for dealers and by dealers, we are thrilled to have the support and endorsement from the Cobalt 20 Group and each of these dealers as we embark on this new era.”

About Dealer Week For more than 40 years, the Marine Retailers Association of the Americas has delivered world class educational programming to dealers, retailers and service operations that power the boating industry and serve today’s boaters. Dealer Week evolves as MRAA’s rebranded and reimagined annual conference and expo, a profoundly new event experience designed to engage, energize and empower the dealer community. The MRAA envisions a brighter future for marine retail, and Dealer Week is the preeminent means for bringing that vision to life. Learn more at About the Marine Retailers Association of the Americas At the MRAA, our team believes that for the marine industry to thrive, the dealers on the front lines of the industry must first find success. With that in mind, we work to create a strong and healthy boating industry by providing dealers with tools, resources and educational programs — such as, the Marine Industry Certified Dealership Program, and Dealer Week, The MRAA Conference & Expo — and by representing those businesses with a powerful voice. For more information, visit

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