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Dealer Week Registration Opens With New Earliest Bird Pricing

The Marine Retailers Association of the Americas today launched registration for its newly reimagined annual conference, Dealer Week. Attendees can sign up for the event now at Dealer Week continues MRAA’s four-decade tradition of producing dealer-focused educational events. However, to bring this year’s experience to another level, MRAA went back the drawing board. The process began by reviewing research on the way people learn; it continued by studying and attending trailblazing conferences that are pushing the format forward; and it culminated with a strategic planning session that brought together dealers, manufacturers, suppliers and other marine industry leaders to capture what they wanted in an annual event. Every aspect of the event was considered, including registration. That’s why attendees can sign up earlier than ever before with a new price point, Earliest Bird, that lasts through March 31. Earliest Bird offers pricing of $424 for MRAA Members and $524 for Non-Members, the lowest rates available in 2019. “We’ve received so much early interest in Dealer Week that we decided to open registration earlier than we ever have before,” says Matt Gruhn, MRAA President. “We also decided to come out with the special rate because although this is going to be the biggest event we’ve ever hosted, we wanted to make sure it was the best possible value for dealers.” MRAA is also offering a new guarantee for attendees. If they come to the event and report that they didn’t learn anything they can implement in their dealership, MRAA will refund the price of their admission. “We wanted people to feel comfortable signing up early, knowing that they were guaranteed to get something out of the event,” says Mike Davin, MRAA’s Director of Education. “This is what we do – we build programs to make marine dealers more successful. With Dealer Week, we’re committed to delivering the most impactful dealer education event in the industry, with ideas that our attendees can immediately implement in their businesses.” Stay tuned for further announcements about Dealer Week in the near future. Dealer Week takes place Dec. 8-11, 2019, at the Tampa Convention Center in Tampa, Fla.

About Dealer Week For more than 40 years, the Marine Retailers Association of the Americas has delivered world class educational programming to dealers, retailers and service operations that power the boating industry and serve today’s boaters. Dealer Week evolves as MRAA’s rebranded and reimagined annual conference and expo, a profoundly new event experience designed to engage, energize and empower the dealer community. The MRAA envisions a brighter future for marine retail, and Dealer Week is the preeminent means for bringing that vision to life. Learn more at

About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.

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