• MRAA

Announced: The first three educational Pathways for Dealer Week

If you’ve been to an MRAA conference or watched our confetti filled announcement on Facebook (re-visit here), you’ve heard the names David Spader, Sam Dantzler and Jim Million. If you haven’t, you’ll want to. You can get to know them here.

These three expert trainers are the hosts for the Educational Pathways at Dealer Week, and they will each additionally lead a session within that Pathway. Without further ado, please check out our very first three Pathway sessions below (the first three of 15 sessions to be announced in the coming weeks!).


The Dealership Pathway

“The Agile Dealership: Confidently Responding to Change & the Unknown”

David Spader, Spader Business Management


Description:

Most dealers have accepted that change and volatility are the new norm. This workshop will help you identify, monitor and respond to the key issues your dealership is facing now and in the future.

Learning Objectives:

  • Characteristics of the Agile Leader

  • The 6 Concerns Employees have during Change

  • Key People Indicators

  • Key Economic Indicators

  • Dealership Case Study


The Customer Pathway

“Stop Letting Data Get Between You and the Customer”

Sam Dantzler, Wheelhouse College


Description:

Past generations suffered from having too little. Today, we struggle with having too much, at least when it comes to information. Most consumers, and, let's face it, dealers, are getting bogged down by the noise created by all the data, advice and insight available today. Don't let information overload cause you to miss out on the opportunities right in front of you. In this session, Education Host Sam Dantzler will cut through the clutter dealers face every day and focus on overlooked strategies you can use with customers and your team to improve the buying and ownership experience.


Learning Objectives:

  • Learn how to use data to improve inbound and outbound sales & marketing

  • Practice a technique to help the customer define what they want

  • Understand how to maximize the opportunities you currently have

  • Rethink the team it takes to execute on what you need to do


The Employee Pathway

“Telling Ain't Training”

Jim Million, Million Learning


Description:

This "training for non-trainers" session will cover what every manager should know about training. It will teach managers how to take the information they've learned during Dealer Week and share it with their teams in a way that will engage them and help them remember it. Throughout the session attendees will be interacting with each other and participating in activities that will drive the main points home and give them a chance to engage in real dialogue that stimulates creativity. It will cover: What training is, why most training fails and what makes training successful, basic adult learning principles, how to create a session that sticks and methods to improve your delivery.


Learning Objectives:

  • Teach Dealers and Managers the basics of how to train, facilitate, instruct and educate their team members in any topic they choose to deliver

  • Teach the participants how to take what they are learning back to their dealership team and share it in a way that will be engaging and informative


Remind me what a Pathway is again? These three educational Pathways will be educational opportunities consisting of 90 minutes of interactive learning amongst your dealer peers and are included with your registration. Stay tuned - more educational Pathways will be announced soon!