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How to Build Your 2021 Marketing Plan with or without a Boat Show

As the saying goes, when life throws you lemons, make lemonade, and that’s exactly what’s possible for your marketing plan in 2021, with or without in-person boat shows.

In this presentation, you’ll receive 7 actionable ways to thrive with your marketing that not only meets the demands of today’s digital customer, but also sets you up for success in the years that lie ahead.


When: Dec. 9, 2:00 PM, CST

Where: Online in your dealership

Expert: Marcus Sheridan, Marcus Sheridan International, Inc.

Who: Dealership Owners, Marketing Managers & Key Marketing Team Employees

Learning Objectives

  • Discover how to discuss pricing more openly and honestly on your website to move buyers closer to making a decision

  • Learn how to leverage better video practices and techniques to “show” your boats better than you’ve ever shown them before

  • Pick-up techniques for how to reach out to potential customers in a way that actually gets noticed and produces results.

Register for Dealer Week and attend this session online on Dec. 9.

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