• MRAA

How to Recruit, Work With and Lead People Not Like You

Research shows a diverse workforce leads to better decisions and solutions. It has been proven to grow business and profits. And given the workforce shortages marine dealers have endured in recent years, learning how to successfully recruit and retain a more diverse employee base can go a long way to solving one of our biggest problems.

But when the person at the next desk or service bay is different from you, friction can arise. Different people may not see eye-to-eye on an issue. They may have vastly different approaches to work. Their communication styles may be very different. Their comfort in working with technology may be miles apart. They may see work as a formal environment or one that is casual. They may even have different reasons and motivations for working in the first place.

How do you work alongside someone who may be quite different from you, respect those differences and be effective in your role? And what about leading a diverse team?

Attend this practical and engaging session to gain answers to these questions, including specific techniques you can apply in your dealership immediately.


When: Dec. 9, 9:30 AM, CST

Where: Online in your dealership

Expert: Kelly McDonald, McDonald Marketing

Who: Dealership Owners, Managers & Employees

Learning Objectives

  • Identify key ways to effectively recruit, engage and retain team members who are not like you

  • Discover how to reduce frustration, improve communication and boost your results whether you work alongside or lead a diverse group of team members

  • Learn how to create meaningful connections at work despite your differences Float Plan

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