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MRAA Announces Commitment of Three New Education Champions

The Marine Retailers Association of the Americas today announces the addition of three more Education Champion partners in 2019.

Education Champions agree to support the educational programming that the MRAA delivers to its members by leveraging their industry expertise and resources. Additionally, they help fuel the execution and creation of the Association’s education products through a year-round sponsorship. Education Champion is the MRAA’s second-highest level of Partner Membership.

BRP - Evinrude, Alumacraft, Manitou

Headquartered in the Canadian town of Valcourt, Quebec, BRP has been built on a tradition of ingenuity and intense customer focus that go all the way back to 1937. Its portfolio of industry-leading and distinctive products includes Sea-Doo watercraft, Alumacraft boats, Manitou pontoons and Evinrude marine propulsion systems.

Forest River, Inc.

Since 1996, Forest River has operated multiple manufacturing facilities throughout the United States producing motorhomes, trailers, fifth wheels, commercial vehicles, buses, and pontoons while keeping the needs, interests, budget, and lifestyle of their customers at the forefront of everything they do.

“We are excited to partner with MRAA to provide dealers with all the resources necessary to be successful representing Forest River Marine to the retail boating enthusiast,” says Ryan Casey, General Manager at Forest River Marine.

Operate Beyond

Based out of Grand Rapids, Mich., Operate Beyond offers inventory management, website, CRM and DMS solutions. Their web-based platform allows users to post and update current inventory to multiple online marketing avenues (Ebay, Craigslist, etc.) all in one place.

“We are honored to participate in sponsoring the MRAA after developing a platform that better serves Recreational Dealers,” says Josh Slabaugh, CEO at Operate Beyond. “Working with the MRAA will allow us to introduce the best marketing and operational solutions for the Marine Dealer community.”

Education Champions make it possible for the MRAA to work with many of the industry’s top subject matter experts and instructional engineers to create education that will make a lasting impact within marine dealerships, whether through Dealer Week, the all-new MRAA Conference and Expo;; or the numerous other publications the Association produces annually.

“We are excited to be able to continue to announce the growing roster of MRAA Education Champions,” says Allison Gruhn, MRAA Director of Business Development. “Together, we will continue to utilize the expertise of the association’s Education Champions in order to deliver timely and relevant information to the industry.”

About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.

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