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MRAA breaks early registration records with Dealer Week

Updated: May 15, 2019

Registration for the inaugural event has outpaced previous MRAA conferences. Share

Dealer Week, the all-new MRAA Conference and Expo, concluded its “Earliest Bird” registration period on March 31 and broke all previous records for early registration at an MRAA event.

More than 250 dealership personnel have committed to Dealer Week, which represents a nearly 30-percent increase over early registration for the most recent MRAA conference. Not only that, those numbers represent registrants committed at the end of March, whereas past early registration periods have not opened until April.

“We knew there was excitement surrounding Dealer Week and our move to Tampa,” said Matt Gruhn, MRAA president. “It’s thrilling to us to have broken our early registration record before the date on which we normally open registration. In our view, this demonstrates the power of focusing on providing real-world solutions for our dealers and reinforces the strength of the educational programming and the event experience that MRAA has always delivered.”

Dealer Week represents a reimagining of the annual MRAA conference and expo. The event recently revealed its lineup of Education Hosts, its schedule and launched exhibitor registration.

“At MRAA, our team and our partners know that the success of our industry hinges on the success of our dealers,” said Mike Davin, MRAA director of education. “We are working hard every day to deliver on the expectation for world-class educational programming, an immersive event and experience, and a robust platform for business solutions. It’s rewarding to see such a large number of dealers demonstrate their faith in our ability to deliver on that promise before we’ve released all the details.”

About Dealer Week For more than 40 years, the Marine Retailers Association of the Americas has delivered world class educational programming to dealers, retailers and service operations that power the boating industry and serve today’s boaters. Dealer Week evolves as MRAA’s rebranded and reimagined annual conference and expo, a profoundly new event experience designed to engage, energize and empower the dealer community. The MRAA envisions a brighter future for marine retail, and Dealer Week is the preeminent means for bringing that vision to life. Learn more at

About the Marine Retailers Association of the Americas At the MRAA, our team believes that for the marine industry to thrive, the dealers on the front lines of the industry must first find success. With that in mind, we work to create a strong and healthy boating industry by providing dealers with tools, resources and educational programs — such as, the Marine Industry Certified Dealership Program, and Dealer Week, The MRAA Conference & Expo — and by representing those businesses with a powerful voice. For more information, visit

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