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OperateBeyond to buy lunch for dealership teams during Dealer Week

Updated: Oct 1, 2020

They say there’s no such thing as a free lunch, but don’t tell that to OperateBeyond. To keep your team fueled, they’ll buy lunch for dealerships that register four or more staff for Dealer Week.

GRAND RAPIDS, Mich. — Working on your business takes a lot of mental energy, which is why marine dealership platform provider OperateBeyond wants to buy lunch for dealers who register four or more staff to attend MRAA’s Dealer Week Conference and Expo this December.

For any dealership that registers four team members from the same location, OperateBeyond will send a $100 Visa gift card to buy lunch from the venue of their choice. The “Lunch and Learn” promotion starts today and will continue for a limited time while supplies last.

“OperateBeyond wanted to think outside the box about how they could support dealers during Dealer Week,” says Allison Gruhn, Director of Business Development at MRAA. “With the cost of Dealer Week greatly reduced this year — especially with no flights and hotels to book — and more dealerships able to bring a larger number of staff members, OperateBeyond thought it would be great to buy those teams lunch to fuel their learning and brainstorming.”

In addition to the $100 gift card, OperateBeyond is also offering another $100 for dealers who sign up to view a demo with them during Dealer Week.

"The MRAA is an essential organization for marine dealers and we are thrilled to be partnering with them for the annual Dealer Week Conference and Expo this year to help bring some energy and excitement to the event," according to the OperateBeyond team.

Dealer Week takes place online Dec. 8-11. Registration, which costs half of what it does in a typical year, is now open at

About OperateBeyond

Based out of Grand Rapids, Mich., Operate Beyond is an all-in-one digital platform built for dealers that manages inventory, CRM, classifieds, website, and leads in one convenience place. Their web-based platform allows users to post and update current inventory to multiple online marketing avenues (Marketplace, Craigslist, etc.). Learn more at

About Dealer Week

For nearly 50 years, the Marine Retailers Association of the Americas has delivered world class educational programming to dealers, retailers and service operations that power the boating industry and serve today’s boaters. Dealer Week is MRAA’s annual conference and expo, designed to engage, energize and empower the dealer community. Learn more at

About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.

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