• MRAA

Sales & Marketing folks, these sessions were made for you!

Sales briefly stopped, then they went up, and now inventory shortages have created more uncertainty about what’s next. What is your marketing plan going forward? Did resources get pulled from advertising because of inventory issues?


Addressing your sales and marketing challenges is important for you to continue to succeed in 2022. Attend Dealer Week to gain access to the following educational sessions and more:


1. Stop Leaking Customers! Master Omni-Channel with Sam Dantzler, Wheelhouse College

Learning Objectives

  • Understand the three-pronged approach to the digital space;

  • Calculate your conversion ratios to assess current online store performance;

  • And discover how to speed up your customer turn cycles due to the ease of transactions


2. Improve Sales Productivity by Focusing on the Customer Interview with Bob McCann

Learning Objectives

  • Understand how the inventory shortage has impacted sales department productivity;

  • Discover the links between sales process proficiency, productivity and customer experience;

  • And pick up methods for improving your team’s customer interview skills


3. How to Build a Brand Everyone Wants to Connect to with Paul J. Daly

Learning Objectives

  • Understand the three-pronged approach to the digital space;

  • Calculate your conversion ratios to assess current online store performance;

  • And discover how to speed up your customer turn cycles due to the ease of transaction.


4. How to Create a Marketing Plan When You Don’t Have Any Inventory with Danny Decker

Learning Objectives

  • Discover the difference between marketing to drive a one-time transaction and marketing to create a long-term relationship;

  • Create a strategy to connect with your current and prospective customers on an emotional level;

  • And build an "Action Plan" to drive brand awareness in 2022.


5. How to Seek and Sell More Pre-Owned Units Profitably with Tony Gonzalez

Learning Objectives

  • Understand the metrics that are involved with a pre-owned centric dealership;

  • Learn new tools to draw in as many pre-owned boats as possible;

  • And become hyper-efficient with getting pre-owned stock on your floor.


This list is only a portion of the courses offered at Dealer Week, and the beauty of the three-day conference is that you have the freedom to choose whichever pathway session you want to attend at any given time. There are two other Pathways with 12 more sessions, plus 9 Online Workshops you’ll gain access to if you register for in person or online only.

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