The Sales & Marketing Pathway:

How to Seek and Sell More Pre-Owned Units Profitably

Tony Gonzalez, Garage Composites

Date & Time: In Person: Dec. 9, 10:00-11:30 a.m.

Online: Jan. 12, 2:15 - 3:15 p.m. CST

*If you register for Dealer Week in person in December, you'll gain access to the online version of this course launching in January for free. Register for Online Only and gain access to this course starting in January only. The Online content will be available until March 30, 2022. 


Here we are, in the middle of continued uncertainty, wondering what the future will bring. Will I have enough inventory to last me through the year? When will my manufacturer give me a better picture of the future? Should I
take on another OEM?

If you have asked yourself any of these questions recently, you are in good company and likely in the same position as almost all of your peers. Fear not, there is a solution that is simple, realistic and attainable if you create and follow a process.

During this session, dealership operations guru Tony Gonzalez will take you through data to support the concept of seeking and selling more pre-owned units, the necessary steps to increase your inventory, how keep your profit margins
high and why this concept should not go away with Covid.

 What you'll learn:

  • Understand the metrics that are involved with a pre-owned centric

  • dealership;

  • Learn new tools to draw in as many pre-owned boats as possible;

  • And become hyper-efficient with getting pre-owned stock on your floor.

*This session meets one of the 2022 Continuous Certification Requirements for Certified Dealers:

What does this mean?