Dealership Sales People Session Recommendations
How to Navigate Difficult Customer Conversations
John Spence, John Spence LLC
What you'll learn:
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Uncover the importance of questions to clearly understand the customer’s point of view
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Realize they’re not mad at you
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Learn how to use “I” statements
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Pick up key questions to ask when trying to de-escalate an uncomfortable situation
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Discover how to apply the self-awareness idea of the “gap”
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Practice applying these ideas within your business and personal life
Fill the Gaps in Your Dealership’s Sales Process
Jim Million, Million Learning & Bob McCann, MRAA
What you'll learn:
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Discover why following a regularly reviewed and updated sales process is better for the customer (and your sales team) and how to update yours for 2021;
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Determine how to develop Purpose, Attitudes, Communications, Expectations (P.A.C.E.) and Action Guides for your sales process;
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And understand all of the areas of your sales process to map and document in order to fill the gaps your customers have been stumbling across.
Use Digital to Personalize the Customer Experience
Rich Delancey, Dealership Toolkit
What you'll learn:
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Understand customer expectations and boundaries;
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Discover the latest in customer personalization technologies and techniques; - Learn safe, effective, non-invasive methods to deploy the technology;
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And pick-up tactics to measure your results, hold your partners accountable, and establish dealership benchmarks.
How to Recruit, Work With and Lead People Not Like You
Kelly McDonald, McDonald Marketing
What you'll learn:
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Identify key ways to effectively recruit, engage and retain team members who are not like you
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Discover how to reduce frustration, improve communication and boost your results whether you work alongside or lead a diverse group of team members
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Learn how to create meaningful connections at work despite your differences Float Plan
Grow Your Customer Base with Facebook Ads in 2021
Danny Decker, Marketing Simplified
What you'll learn:
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Understand why Facebook Ads are an attractive marketing option in 2021
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Learn a three-step process for advertising on Facebook
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Develop a strategy for identifying your target customers
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Discover how to create effective content for use with Facebook Ads
How to Become a Video-First Dealership
Marcus Sheridan, Marcus Sheridan International, Inc.
What you'll learn:
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Discover the science and psychology of effective marine videos
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Learn exactly how to produce dramatically better videos
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Pick-up techniques for getting more of your team involved in your videos
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Gain dozens of ideas for videos you can shoot immediately to generate revenue for your dealership
Fill the Gaps in Your Dealership’s Sales Process
Jim Million, Million Learning & Bob McCann, MRAA
What you'll learn:
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Discover why following a regularly reviewed and updated sales process is better for the customer (and your sales team) and how to update yours for 2021;
-
Determine how to develop Purpose, Attitudes, Communications, Expectations (P.A.C.E.) and Action Guides for your sales process;
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And understand all of the areas of your sales process to map and document in order to fill the gaps your customers have been stumbling across.