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7 Selling Strategies Your
Dealership Will Need in 2023 

Marcus Sheridan, Marcus Sheridan International, Inc. ​

Sales & Marketing Pathway: 

Date & Time: Tuesday, December 6, 12:15pm - 1:45pm 

 *This session will be recorded and available on Dealer Week Online* 

Learning Objectives:

  • Building trust with buyers in the first 60 seconds

  • Tactics to the perfect product demos

  • Use digital to dramatically enhance the sales process 

  • Better questions to ask anyone in the industry 


If you’re like most dealership owners and sales managers, you’re worried about your sales team.  
Some of their skills may have gotten a little rusty the past few years. With the inventory shortages, they probably haven’t been doing much negotiating. Many of the objections raised by consumers were outside of the dealership’s control. And they may have found it tough to stay disciplined with pre-sale and post-sale follow-up, given all the extra communication involved in keeping current deals on the table.  


Finally, the ups and downs of the supply chain challenges and their impact on customer relationships may have them questioning their abilities and their future. So, how do you prepare yourself and your salesforce for whatever comes next?  

With 2023 just around the corner, you want to be confident your team is at the top of their game, ready to win every deal that matters to keep your dealership’s momentum and growth going through good times and bad. And they want to regain that confidence too.  


That’s why we’ve invited sales, marketing and customer experience guru Marcus Sheridan to join us as Education Host of this Dealer Week Pathway. In this first session of the week, he’ll help you look at your sales process in ways you never have, while giving you seven practical strategies you can apply immediately to take your sales game to a new level while improving the customer experience you offer to every prospect. 

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Pathway Made Possible by: 

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