5 Marketing Mistakes Your

Dealership Can No Longer Afford

Danny Decker, Danny Decker Marketing ​

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Sales & Marketing Pathway:

Date & Time: Tuesday, December 6, 3:00pm - 4:30pm 

 *This session will be recorded and available on Dealer Week Online* 

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Learning Objectives:

• Measure objectives for every marketing campaign

• Use KPIs for accountability 

• Splitting focus between potential, current and past customers 

• Effectively segmenting your audiences 

• Tactics for improved follow-up with new leads 

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Description:

Marketing is critical to every dealership because new leads and customers are the lifeblood of the business! And yet, many dealers aren't getting the results that they should be getting from their marketing.

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You can blame it in part on the conditions you and your team have experienced the past few years. New inventory has often been flying out the door before you can promote it and your service department is sometimes scheduling appointments more than a month out. As a result, marketing practices have suffered.

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It’s time to get back on track. With uncertainty ahead, correcting these mistakes now is critical. That’s why we’re bringing marketing expert Danny Decker back to Dealer Week.In his presentation, he’ll share strategies your dealership can use to make-up ground lost in the chaos of the past few years, get back on track with executing a disciplined marketing process, and get up to speed with all that is changing with dealership and digital.

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