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Tactics to Turn Your Boat
Inventory Faster

David Parker, Parker Business Planning, Inc.

Sales & Marketing Pathway: 

Date & Time: Wednesday, December 6, 8:30am - 10am

 *This session will be recorded and available on Dealer Week Online* 

Learning Objectives: 

  • Discover how to create a realistic sales forecast by category and month to help you
    make better purchasing and stocking decisions;

  • Learn how to work with your sales team to estimate what your projected inventory
    levels will cost you in floorplan interest expense and compare it to industry standards;

  • And gain proven tactics for sales managers and salespeople to turn inventory
    while preserving gross margin if you find yourself with too much inventory.


Whether you're a sales manager, a salesperson or a dealership owner, you know effective boat inventory management practices are key to your individual results, your department's success, and your dealership's profitability and longevity, especially in a softer market.

However, even the most disciplined of sales teams have gaps between knowing and doing, especially when the skills critical to your success are a little rusty and the market is shifting under your feet.


That's why we invited veteran dealership consultant David Parker to Dealer Week to lead a practical, tactical session on inventory management for sales managers and salespeople.


During this session, first you'll learn the fundamentals of inventory management, including how to project monthly inventory targets and floorplan interest expense, and how to adjust average inventory levels when floorplan interest rates change.


Then, David will turn to what action sales managers and salespeople can take and what tools they can use if they find themselves with too much inventory. You'll leave with exactly what you need to successfully adjust to the changing market, no matter what size your dealership's sales volume.

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