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How to Adapt to Your Changing Customer: A Panel Discussion 


Moderator: Marcus Sheridan,

Marcus Sheridan International  


  • Kevin Williams, NMMA

  • Lori Stacy, Boatline 

  • Stephanie Vatalaro, RBFF

  • Jared Zimlin, Elite Recreational Finance  

Sales and Marketing Pathway:

Date & Time: Wednesday, December 7, 11:30am - 12:15pm  

Learning Objectives:  

  • Understand 3 boat buying prospect groups to target in 2023 and what to do differently to reach them; 

  • Learn how to win business from the consumers most often calling the shots on family activity planning and major purchases; 

  • Discover 3 ways technology has changed customers’ shopping expectations (Example: 73% of boat shoppers are considering an electric vessel); 

  • Gain insight into how to adapt your sales and F&I processes to key shifts in consumer behavior; 

  • And get expert answers to your toughest customer questions.  


If you’ve been in the marine industry very long, you’ve heard all the cliches about how far behind we are in the marketing, sales and customer experience we provide compared to other industries, like auto. And the auto industry talks about how far behind they are, when compared to the corporate giants at the forefront of retailing. 


But here’s the rub. We’re all serving the same customer – a customer whose expectations are set by the sum total of all their shopping and buying experiences. 


That’s why we invite you to join us for a dynamic panel discussion moderated by Marcus Sheridan of Marcus Sheridan International. The panel features experts with insight into how today’s customer is changing and what you and your team can and should do now to adapt, including Kevin Williams of the National Marine Manufacturers Association, Lori Stacy of Boatline, Stephanie Vatalaro of the Recreational Boating & Fishing Foundation, and Jared Zimlin of Elite Recreational Finance. 


Kevin Williams at Dealer Week 5.jpg
Stephanie V RBFF.jpeg

Pathway Made Possible by: 

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