Dealer to Dealer Roundtable Discussions
 

Moderator: Sales & Marketing Pathway Host, Bob McCann

​

Sales & Marketing Pathway:

Date & Time: Wednesday, December 7, 11:30am - 12:15pm  

​

Description:

No matter what your department or job title, you have stubborn problems that you can’t seem to solve and elusive opportunities that are just beyond your reach.

 

You’re not alone.

​

Gain the edge you need when you come together with dealership peers from across North America in one of our three Dealer Week Education Pathways to share challenges, solutions and resources. Tap into their collective brainpower and wealth of experience when you sit at the table featuring the topic at the top of your priority list as you strive for success in the year ahead.

​

Discussion Topics:

• Boat Pricing & Margins 

• Pre-Owned Boat Success

• Boat Shows & Dealership Events

• Overcoming Buyer Objections 

• Customer Relationship Management (CRM) 

• Consumer Financing & Insurance 

• Marketing that Delivers ROI

• Customer Acquisition & Lead Generation

• Pre-Sale & Post-Sale Customer Follow-Up

• Social Media Marketing

• The Virtual Dealership (Your Website)

• Email Marketing

• Lead Management

• SEO & SEM

• AI & Content Marketing

• The Changing Customer

• Customer Education & Retention

• Sales Training & Coaching

• Sales Process Management

​

Agenda: 

11:30 a.m. Host welcome and overview

 

11:35 a.m. Participants: Share your No. 1 challenge or opportunity

11:40 a.m. Table-wide discussion

 

• What key question can your table-mates answer?

• What’s working and not working in this area for others?

• What new strategy or tactic could you try?

 

12:05 p.m. Share key takeaways

 

12:15 p.m. Concludes