Use Facebook & Instagram to
Generate Leads That Turn into Buyers
Danny Decker, Danny Decker Marketing
Sales & Marketing Pathway:
Date & Time: Wednesday, December 6, 3:30 - 5pm
*This session will be recorded and available on Dealer Week Online*
Learning Objectives:
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Understand why Facebook & Instagram ads make sense for your dealership;
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Identify the ideal Facebook & Instagram advertising strategy for your market;
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Discover the key skills and best practices to improve ad performance;
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And learn how to track results and measure return on investment (ROI).
Description:
As the economy and marketplace shifts, your need for quality leads that match up with the new and pre-owned inventory in your showroom, on your lot, and on the truck soon to arrive at your dealership feels more and more urgent.
And yet, you've lost your appetite for rolling the dice on marketing and advertising that feels risky at best. If you're going to invest in promoting your products, services and dealership brand, it had better be cost effective and deliver leads that turn into buyers.
That's why we turned to Danny Decker for this session on Facebook and Instagram advertising. Back in 2020, Danny delivered a highly rated session on Growing Your Customer Base with Facebook Ads, which dealers raved about for its practical, tactical insights.
Since then, not only has Facebook and Instagram advertising undergone significant changes, but Danny has developed next-level education that will build on the basics he shared three years ago.
By the end of this session, you'll know how to create a highly effective Facebook and Instagram ads strategy for your dealership, including tips and best practices to ensure that your campaign is successful, delivering the return on your investment you need in today's market.