Why Aren't We Doing That? The

Low Hanging Fruit of

Digital Advertising 

Tim Schmidt, Octane Marketing

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Sales & Marketing Pathway: 

Date & Time: 8:30 am – 10:00 am, December 8 

 *This session will be recorded and available on Dealer Week Online* 

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Learning Objectives: 

• Discover how to level up your website, Google Analytics, and Google Business Profiles to set your digital marketing up for success.

• Dive into the changes Facebook Marketplace is making in January 2023 so you know how to continue leveraging Marketplace to drive pre-owned sales.

• Pick-up simple ways you can utilize Facebook and Instagram ads to showcase a specific OEM’s inventory and incentives.

• Gain tactics to harness the power of your 1st party data to acquire more quality trades and service work through paid social and streaming media.

 

Description:

We know that you want to continually improve your foothold on your market. To do that, you need to have your marketing geared to your store's current needs. The problem is: Your needs are unique, and your traditional marketing avenues can’t be adjusted to meet them all.

 

That’s why we’ve invited digital marketing expert Tim Schmidt to Dealer Week to help you capture the low hanging fruit of digital marketing.

 

During this session, you’ll learn pragmatic tactics to get your digital “house” in order and strategies to turbocharge your marketing efforts and bottom line.