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Presented by:

Sales & Marketing Pathway
Sales & Marketing Pathway

Hosted by Marcus Sheridan

Presented by Recreational Boating & Fishing Foundation 

You want a better plan for follow-up, simple ways to use and track digital marketing efforts and a process for team accountability. You need to simplify your sales and marketing strategies for greater ROI. Dealer Week 2022 Sales and Marketing Pathway Sessions will educate you on the best sales and marketing plans to move forward with. 

 Tuesday 12:15pm - 1:45pm 
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Marcus Sheridan 
Marcus Sheridan International, Inc. 

If you’re like most dealership owners and sales managers, you’re worried about your sales team. Some of their skills may have gotten a little rusty the past few years. With the inventory shortages, they probably...SEE MORE

 Tuesday  3pm - 430pm 
Danny Decker
Danny Decker Marketing

Marketing is critical to every dealership because new leads and customers are the lifeblood of the business! And yet, many dealers aren't getting the results that they should be getting from their marketing. You can blame it in part on...SEE MORE

 Wednesday  8:30am - 10am 
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Jordon Schoolmeester 
Garage Composites

Part of what’s new is that the market – the customers that are yours now and that could be yours in the year ahead – will no longer put up with...SEE MORE

*This session meets one of the 2023 Continuous Certification Requirements for Certified Dealers

What does this mean?

 Wednesday  11:30am - 12:15pm 

*Exclusive to the in-person event 

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Moderator: Marcus Sheridan, Marcus Sheridan International  


  • Kevin Williams, NMMA

  • Lori Stacy, Boatline 

  • Stephanie Vatalaro, RBFF

  • Jared Zimlin, Elite Recreational Finance


*Images from left to right

If you’ve been in the marine industry very long, you’ve heard all the cliches about how far behind we are in the marketing, sales and customer experience we provide compared to...SEE MORE

 Wednesday  3pm - 4:30pm 
Jerry Thibeau
Phone Ninjas

Today, most customers start their shopping experience off with an Internet lead or phone call, yet most salespeople do not take these shoppers as seriously as a walk-in shopper. Here’s what they don’t know:....SEE MORE

 Wednesday  8:30am - 10am 
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 Tim Schmidt
 Octane Marketing

We know that you want to continually improve your foothold on your market. To do that, you need to have your advertising geared to your store's current needs. The problem is: Your needs are unique, and...SEE MORE

 About the Presenting Sponsor 

The Recreational Boating & Fishing Foundation (RBFF) is a national, non-profit organization that has been leading the drive for over 20 years – in partnership with industry and government, and through its brands Take Me Fishing and Vamos A Pescar – to increase participation in recreational boating and fishing, thereby helping to conserve and restore our country’s aquatic natural resources. LEARN MORE 

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