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Service Management Special Event



Want to Reduce Service Pain and Improve Service Performance?

Join us at Dealer Week on Monday, Dec. 4th from 1:00 to 3:30 p.m. for a Service Management Special Event.

The service department spends its time working to keep your customers afloat and happy, enjoying the boating lifestyle. It can also play a leading role in keeping your business afloat and profitable in uncertain times. 

You and your team are facing the challenge of holding onto customers, employees and profits despite rising costs, falling boat sales, aging inventory and workforce shortages.

This special event can offer you data, education and insight to gain a deeper understanding of the obstacles getting in the way of maximum service success and to effectively navigate them, reducing your service team’s stress and boosting your dealership’s results.

You’ll leave this Special Event with specific tools you can apply and actions you can take back at the dealership to grow service profits, amp up customer loyalty and improve employee retention. 


  • A Special Presentation: The State of Service Management, by Drew Mick and Bernie Degraw of MRAA

  • A Workshop: Tune Up Your Shop for Maximum Performance, by Valerie Ziebron of VRZ Consulting

  • A Session: Leverage Your Technology to Decrease RECT and Boost Service Results, by Robert Grant and Chris Kulaga of Lightspeed

  • BONUS: A sneak peek into the brand-new Service Management Certification (details coming soon) offered in partnership between the Marine Retailers Association of the Americas (MRAA) and the American Boat & Yacht Council (ABYC).

Learning Objectives:

  • Understand the root cause of key service pain points;

  • Identify solutions to common service problems;

  • Learn tactics for refining your service process;

  • Assess the areas in which your shop may need a “tune up”;

  • Acquire strategies to improve your service customer experience;

  • Learn to apply technology to reduce Repair Event Cycle Time.


  • Service Management Special Report Executive Summary with insight into below average, average and above average service department performance on key performance indicators;

  • Service Management Workbook, including tips for improving service CSI and labor per repair order, strategies for strengthening your shop’s foundation, and “Tune Up,” Work Order Audit and Rainy Day Checklists;

  • A Lightspeed quick reference guide with checklist on how to implement processes that incorporate technology and engage the customer throughout the service journey, including use of video, electronic scheduling, and electronic signature.

  • BONUS: More than $100 in discounts you can apply to programs such as the brand-new Service Management Certification program, launching in January, and the MRAA Service Management Special Report, with data, tools and resources to strengthen your service department.

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