These subject matter experts will be the biggest fans in guiding you and your dealership to think differently, challenge the norm, make positive change and grow during your time at Dealer Week. 
Opening Keynote

Rewire Your Dealership: Deliver the 3 Things Customers Really Care About.

Market share shifts in times of uncertainty. And we’ve NEVER been more uncertain.

Nearly 60% of consumers have tried a business for the first time since the pandemic, and 89% of them plan to stay with this new option.

The pandemic is terrible. But it’s also the single greatest opportunity you have ever had to grow your dealership, and that window of opportunity remains open as we approach 2021.

To continue to grow in the year ahead, you must REWIRE your relationships with long-time customers, and with the enormous wave of first-time boaters you’re seeing.

There are almost infinite elements of your dealership that you COULD enhance or optimize. But which REALLY matter to your old and new clients?

You’ll find out in this dynamic presentation from Hall of Fame keynote speaker Jay Baer. Jay is a 7th generation entrepreneur, avid boater, author of six best-selling business books, and founder of five multi-million-dollar companies.

This will be a fast-paced, fact-filled, and often funny session that will have you scribbling notes and rethinking how you interact with customers and prospective customers, and what you can do to make 2020 not just a happy memory of one great year, but the start of a long-term growth surge for your dealership.
 

You Will Learn:

  • How to rebuild customer knowledge of your dealership

  • How to reimagine what you sell for the post-pandemic era

  • How to regain your competitive advantage

  • How to reintroduce your brand to your customers

  • How to understand the huge shifts in customer expectations underway

  • Specific, concrete plans you can put into practice tomorrow that will produce big results
     

Plus, you’ll be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies

Pathway Speakers
Sam 
Dantzler

Wheelhouse College

Session at Dealer Week:

 

Shine a Bright Light in Your Dealership’s Dark Spaces

View Session Description.

SAM DANTZLER
Sam 
Dantzler

Wheelhouse College

Session at Dealer Week:

 

Shine a Bright Light in Your Dealership’s Dark Spaces

View Session Description.

VALERIE ZIEBRON
JIM MILLION

Session at Dealer Week:

Fill the Gaps in Your Dealership's Sales Process with Bob McCann

View Session Description.

VALERIE ZIEBRON

Session at Dealer Week:

Turn Your Shop Inside Out

View Session Description.

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MARCUS SHERIDAN

Sessions at Dealer Week:

How to Build Your 2021 Marketing Plan (With or Without In-Person Boat Shows)

View Session Description.

How to Become a Video-First Dealership

View Session Description.

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DANNY DECKER

Session at Dealer Week:

Grow Your Customer Base with Facebook Ads in 2021

View Session Description.

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TONY GONZALEZ

Session at Dealer Week:

Get Ahead of the Pre-Owned Opportunity

 

View Session Description.

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CHRIS COLLINS

Session at Dealer Week:

3 Ways to Earn Your Service Customer’s Trust

View Session Description.

BOB MCCANN

Session at Dealer Week:

Fill the Gaps in Your Dealership's Sales Process with Bob McCann

View Session Description.

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KELLY MCDONALD

Session at Dealer Week:

How to Recruit, Work With and Lead People Not Like You

View Session Description.

DAN IOSUE

Session at Dealer Week:

Develop Your Dealership's Bench Strength

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RICH DELANCEY

Session at Dealer Week:

Using Digital to Personalize the Customer Experience

View Session Description.

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JOHN SPENCE

Sessions at Dealer Week:

How to Thrive on the Other Side of 2020

View Session Description.

How to Deal With Difficult Customers

View Session Description.

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MAX MATERNE

Session at Dealer Week:

How to Catch Up in the Service Department

View Session Description.

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DAN SCHNEIDER

Session at Dealer Week:

Develop Your Dealership's Bench Strength

View Session Description.

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DAVID SPADER

Session at Dealer Week:

Move Beyond Burnout: The Search for Sustained Motivation for Yourself and Your Team

View Session Description.