Each year has its own unique challenges and 2021 has been no exception. Interest in boating remains strong, but inventory challenges have led many of you to try creative marketing, selling and diversification strategies. At Dealer Week, you can expect to hear from experts and your peers about what has been working and what to do to set yourself up for success in 2022. 


Dealer Week, as always, is boating's only event focused on DEALER success and this year we're offering two complementary experiences. 

COVID Guidelines

As the health and security of Dealer Week attendees is MRAA’s No. 1 priority, we have established specific protocols to ensure the safety of our attendees. As always, the MRAA is committed to creating an event experience where our dealers, our partners and our employees can safely and effectively conduct business.


How in-person works:

Dealer Week will take place in person in Austin, Texas, December 6-9. Connect with current and future manufacturing partners, suppliers and service providers to aid in your success as well as other top dealers who have developed their own best practices during the past year. The expo hall will be full and the schedule jam-packed with relevant educational programming and industry experts to help solve the problems keeping you up at night.


If you register for the in-person event taking place Dec. 6-9, 2021 in Austin, you'll also receive access to Dealer Week Online, a new event that will launch in January 2022 at no additional cost. Scroll down to find more information on how Dealer Week Online works.  

How does Dealer Week Online Work?

Dealer Week Online will be separate from the in person event in December. It will launch January 11-13. Those who registered and attended Dealer Week in person in Austin, will gain access to Dealer Week Online at no additional cost. For those who are not comfortable attending in person, or have a scheduling conflict can register for online only and gain access to the same great education as well as some bonus workshop content! As much as we'd love to see everyone again in person, we understand that it doesn't always work. The options are endless this year with Dealer Week. You could send everyone in person, everyone online or a mix of the two. That's the beauty of a hybrid event like Dealer Week this year.

In-Person Dealer Week vs. Online Dealer Week

What you'll need to register for Dealer Week


What will it be like in Austin?

How to register for Dealer Week

Frequently Asked Questions