What to expect from
Dealer Week in 2021

Each year has its own unique challenges and 2021 has been no exception. Interest in boating remains strong, but inventory challenges have led many of you to try creative marketing, selling and diversification strategies. At Dealer Week, you can expect to hear from experts and your peers about what has been working and what to do to set yourself up for success in 2022. 


Dealer Week, as always, is boating's only event focused on DEALER success and this year we're offering two complementary experiences. 

How it works:

Dealer Week will take place in person in Austin, Texas, December 6-9. Connect with current and future manufacturing partners, suppliers and service providers to aid in your success as well as other top dealers who have developed their own best practices during the past year. The expo hall will be full and the schedule jam-packed with relevant educational programming and industry experts to help solve the problems keeping you up at night.


If you register for the in-person event taking place Dec. 6-9, 2021 in Austin, you'll also receive access to Dealer Week Online, a new event that will launch in January 2022 at no additional cost. Can't attend in person? The online event is available as separate purchase as well. 

*Prices go up Oct. 1. 

In-Person Dealer Week vs. Online Dealer Week

What you'll need to register for Dealer Week


What will it be like in Austin?

How to register for Dealer Week

Frequently Asked Questions