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Boating's only event focused on dealer success.

Critical insights, trends, and strategies to help you thrive in 2021.

Why you can't afford to miss Dealer Week.

How will a lack of inventory impact your bottom line, and will you find ways to make up for the gross margins you miss out on when you don’t have enough boats to sell? Could the pre-owned boat market be the answer to your success? And are you doing all you can to ensure your customers’ experience will have them coming back for more? If you don’t have a plan in place to embrace the opportunity presented in 2020, your business could get left behind.

Invest in your future to unlock your dealership's full potential.

Something for every dealer.

All the top experts in one place

Hiring this many industry experts to come into your dealership would cost you a small fortune. Gain meaningful insights from all of them for a small investment of time and money.

Partners in your success.

The inaugural Dealer Week featured the top 115 dealer-focused manufacturers, suppliers and service providers. Connect with our partners to drive revenue and efficiencies in your dealership.

Learn from your peers

With a wide range of perspectives and experience, Dealer Week attendees contribute to the dialog and share a broad range of insights and real-world results you can’t find anywhere else.

Valuable content for all dealerships.

"I'm impressed with how much work has gone in to making this a very well organized and thought out virtual event. Nice job!!”

-Kim Morely, Pioneer Hills Marine

I always say if you dedicate yourselves to attend, it is worthwhile. I feel if you are in the marine industry and you do not attend Dealer Week that it is like having a showroom with no inventory. I think it is that important.

-Jeff Duhamel, Legend Boats 

"Kudos to the MRAA team for bringing this virtual conference to life. We appreciated the preview and are looking forward to December."

-Yvonne Lieblein, Port of Egypt Marine

Commit to growth.


Members save the most and everyone is eligible for our money-back guarantee.




Capture insights and trends from the sessions that are most impactful to you and your dealership.



Walk away with ideas, resources and best practices to put into action the moment you return to your dealership.

All the business tools you need, in one place.

We know you’ve got a lot on your shoulders. You want to grow your revenue, cut costs, and have a solid plan for the future. In order to do that, you need to know how to make decisions about your business — no matter what the economy throws at you — which means staying up to date on the trends and strategies that drive success. The problem is that market conditions can change so rapidly it feels impossible to keep up. At the MRAA, we understand the challenges you face can be complex and feel overwhelming. So we’ve created Dealer Week, the MRAA Conference and Expo, the one place where the industry’s top trainers, solution providers and suppliers gather to equip dealers with the tools you need at a cost that makes it affordable. All you have to do is register, learn and implement new ideas to see results in your dealership. Get registered today so you can take the guesswork out of your operations and start running your business with the clarity and confidence Dealer Week provides.


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