Boating’s Only Event Focused on Dealer Success.
World-class education. Incredible vendors. Unmatched networking opportunities. At Dealer Week, everything is built to prepare you for success in the year ahead.
Dec. 6-9, 2026
Tampa Convention Center
Tampa, Florida
Discounted Hotel Rates
Get the best rate on hotel rooms for your team
Save on travel expenses by reserving your hotel rooms early through MRAA’s event discount - while supply lasts!
The New Fundamentals
AI, Customers & Efficiency
Dealer Week 2026 brings new sessions, new speakers and new ideas on The New Fundamentals. This year’s education is centered around the foundations of modern dealership success: AI adoption, rising customer expectations, and operational efficiency.
Interested in Exhibiting?
Partner with MRAA to provide solutions to dealers through networking, exhibiting or supporting Dealer Week. Limited space is available for exhibitors at Dealer Week, be sure to connect with MRAA team soon to secure your booth.
Join Your Industry Association
As the leading training and education organization for the marine dealer body, MRAA fuels the success of the boating industry by delivering dealerships the tools, resources and educational programs they can use to strengthen their organizations and find the success they desire.
Become a member today to unlock exclusive savings on Dealer Week registration. Members save hundreds on the full conference experience — including in person, online, and bundled packages.
