2025 Schedule
Explore the full agenda for everything happening at Dealer Week. Plan your experience in advance to maximize your time, discover can't-miss sessions, and make every moment count.
Sunday, December 7th
9:00 am - 3:30 pm | Boat Show Boot Camp | Tampa Convention Center
Add the Boat Show Boot Camp during your Dealer Week registration, which requires a separate purchase during the checkout process.
3:30 pm - 5:00 pm | First Time Attendee Orientation | Tampa Convention Center
First time at Dealer Week? Welcome! This session will walk you through everything in the Convention Center.
5:00 pm - 7:00 pm | Welcome Reception | Tampa Convention Center - Riverwalk
All attendees and exhibitors are invited to partake in drinks and appetizers at the opening ceremony of the 3-day conference.
Monday, December 8th
8:00 am - 8:30 am | Coffee Available | Near Ballroom
8:30 am - 10:00 am | Opening Ceremony and Keynote Presentation | Tampa Convention Center - Ballroom
10:00 am - 12:00 pm | Expo Exploration & Networking | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the Expo Hall and network with our exhibitors.
11:00 am - 1:00 pm | Lunch Available | Tampa Convention Center - Expo Hall
Lunch is included with your registration for all attendees and exhibitors.
12:00 pm - 1:30 pm | Education Session I | Pathways: Sales & Marketing, Leadership, Service & Parts
Leadership Pathway
See It, Solve It: Harnessing Ownership and Order to Elevate Your Leadership
Speaker: Pete Smith
Read MoreSales & Marketing Pathway
How to Market and Sell to a Changing Boat Shopper in the AI Era
Speaker: Marcus Sheridan
Read MoreService & Parts Pathway
Service & Parts Best Ideas Panel & Roundtable Discussion
Speaker: Valerie Ziebron
Read More1:30 pm - 3:00 pm | Expo Exploration & Networking | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the Expo Hall and network with our exhibitors.
3:00 pm - 4:30 pm | Education Session II | Pathways: Sales & Marketing, Leadership, Service & Parts
Leadership Pathway
7 AI Tools that will Revolutionize Your Dealership
Speaker: Marcus Sheridan
Read MoreSales & Marketing Pathway
Revitalize a Key Revenue Stream: Pre-Owned Boat Sales
Speaker: Jordon Schoolmeester
Read MoreService & Parts Pathway
From Forecast to Flourish: Master Budgeting in Service
Speaker: Jeremy Anderson
Read More4:30 pm - 6:00 pm | Networking Reception | Tampa Convention Center - Expo Hall
6:30 pm - 8:30 pm | BoatPAC Reception | TBC
To attend this reception, you must be prior approved. Visit the MRAA Solutions Center to learn more about BoatPAC.
Tuesday, Dec. 9
6:30 am - 7:30 am | Annual Fun Run | Meet at Riverwalk
8:00 am - 8:30 am | Expo Hall Opens | Tampa Convention Center - Expo Hall
Coffee is available outside of the Education Pathways in the Expo Hall.
8:30 am - 10:00 am | Education Session III | Pathways: Sales & Marketing, Leadership, Service & Parts
10:00 am - 11:30 am | Expo Exploration & Networking | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the expo hall and network with our exhibitors.
11:30 am - 12:15 pm | Education Session IV | Sponsored Sessions
12:30 pm - 2:00 pm | Awards Luncheon | Tampa Convention Center - TBC
All attendees and exhibitors are encouraged to attend to our award ceremony. Lunch provided.
Leadership Pathway
Get WISER: More Than 33 Practical Ways to Improve Your CX
Speaker: Dan Gingiss
Read MoreSales & Marketing Pathway
Reverse Engineer Your Boat Sales Outcomes in Today's Market
Speaker: Jeremy Anderson
Read MoreService & Parts Pathway
Stop Missing So Many Opportunities: Start Marketing Your Service, Parts & Accessories
Speaker: Max Materne
Read More2:00 pm - 3:00 pm | Expo Exploration & Networking | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the expo hall and network with our exhibitors.
3:00 pm - 4:30 pm | Education Session V | Pathways: Sales & Marketing, Leadership, Service & Parts
4:30 pm - 6:00 pm | Networking Reception | Tampa Convention Center - Expo Hall
7:00 pm - 10:00 pm | Industry Celebration | Splitsville Tiki + Social
Made possible by KICKER Marine Audio, this annual celebration is open to all attendees and exhibitors to celebrate the marine retail industry.
8:00 am - 8:30 am| Expo Hall Opens | Tampa Convention Center - Expo Hall
Coffee is available outside of the Education Pathways in the Expo Hall.
8:30 am - 10:00 am | Education Session VI | Pathways: Sales & Marketing, Leadership, Service & Parts
Wednesday, Dec. 10
Leadership Pathway
Rethink Dealership Operations for a Loyalty-Driven Future
Speaker: Max Materne
Read MoreSales & Marketing Pathway
Sell More Boats thru a Better CX Online: A Panel Discussion
Speaker: Bob McCann
Read MoreService & Parts Pathway
How Service & Parts Can Keep More Customers Boating
Speaker: Valerie Ziebron
Read More10:00 am - 11:00 am | Expo Exploration & Networking | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the expo hall and network with our exhibitors.
11:15 am - 12:30 pm | Closing Ceremony with Keynote Speaker | Tampa Convention Center - Ballroom
Are you an Exhibitor at Dealer Week? View our Exhibitor Schedule by clicking the link below:
We’re Still Finalizing Our Full Education Lineup
Dealer Week 2025 is Dec. 7-10, 2025 in Tampa, Fla.
Click here to add the dates to your calendar