Sales & Marketing Pathway
Dealer Week | Dec 7 - 10, 2025 | Tampa Convention Center
Level up your dealership’s revenue engine.
Today’s buyers are different, and so is the market. The Sales & Marketing Pathway at Dealer Week 2025 equips you with future-ready strategies to stay ahead of shifting consumer behaviors, tighten your sales process, and drive real growth.
Every session in the Sales & Marketing Pathway is designed to address the unique challenges of selling boats in today’s market.
How to Market and Sell to a Changing Boat Shopper in the AI Era
Marcus Sheridan, IMPACT
Reverse Engineer Your Boat Sales Outcomes in Today’s Market
Jeremy Anderson, WaveGuide Consulting
Revitalize a Key Revenue Stream: Pre-Owned Boat Sales
Jordon Schoolmeester, Garage Composites
Sell More Boats thru a Better CX Online
A Panel Discussion
Negotiate Win-Win Watercraft Deals thru Modern Mastery
Marcus Sheridan, Question First Group
Built for the Closers, Creators, and Converters.
Owners, general managers, sales managers, salespeople, marketers, and anyone who contributes to generating and converting leads. If you're looking to sell smarter, market more effectively, and prepare your team for tomorrow's buyer, this pathway is for you.
Pathway Host: Bob McCann
Bob McCann is an industry-known marketer, innovative business development specialist and professional educator.
“I’m thrilled to host again…” That’s how Bob McCann kicks off his return as host of the Sales & Marketing Pathway at Dealer Week, bringing more than 26 years of marine industry experience and his signature blend of clarity and candor.
As co-founder of Channel Blade Technologies and creator of the nationally recognized TIPS method (Traffic, Interactive Website, Process, Sales), Bob has helped dealers nationwide enhance their digital engagement and lead conversion strategies. A respected marketer, innovative business development specialist, and professional educator, he has led retail consulting efforts, developed training platforms like TIPS and FootSteps, and worked closely with dealers to improve performance.
This year, Bob will not only host the learning sessions but also moderate a dealer panel focused on improving the online customer experience, sharing real-world insights and dealer-driven solutions. With an extensive survey of dealer research behind him, Bob is excited to help attendees uncover new opportunities, sharpen their lead management efforts, and tackle today's marketing challenges head-on in Tampa.