Marcus is an investor in a marine dealership himself, so he knows firsthand the daily grind of hitting sales targets and standing out in a crowded market. He's spent over two decades transforming how businesses communicate, sell and market, and is the bestselling author of "They Ask, You Answer," now released in an updated edition called "Endless Customers" that became an instant national bestseller. Featured by Forbes and The New York Times, Marcus is a partner at IMPACT and founder of Question First Group, and is consistently one of the highest-rated speakers in Dealer Week history.

Erin is a certified master facilitator, strategy consultant and executive coach who specializes in visual methods for solving complex challenges and building meaningful experiences. With nearly two decades of consulting and facilitation experience, she brings an ever-curious mindset to help teams navigate change and chart new paths forward. She holds both an MBA and an MS in Strategic Management from the Kelley School of Business at Indiana University, and takes pride in mentoring others toward better process and clearer thinking.

Bob has spent four decades championing dealers and helping them win, built on the belief that dealers succeed when someone's in their corner. That passion started during his early days at Ford, grew as he pioneered digital retailing across automotive, marine, RV and powersports, and continues today at MRAA and Dealer Week after selling his last company. When he's not helping dealers elevate their game, Bob is on the water with his wife Carol and their pup Lilly, or out on his bike.

Jordon lives in Denver, Colorado with his wife Mary and their two dogs, and spends his free time on motorcycles, a passion that started with dirt biking at age 12 and has since taken him on thousand-mile rides through Baja and into backcountry snowmobiling. His primary focus is dealership training, running Garage Composites' Managers Training Academies with an emphasis on process and leadership. He's been with Garage Composites since 2016, helping dealers get the most out of their people and processes so they can build customer relationships that last.

Rich is co-founder and Chief Innovation Officer of Coast Technology, which gives dealers an identity-resolution, attribution and AI-driven marketing ecosystem. Over more than 30 years, he's built his career helping dealers connect marketing spend to measurable revenue, and his sessions arm dealers with strategies to navigate a digital landscape being reshaped by artificial intelligence, changing consumer behavior and the decline of traditional SEO.