Sales & Marketing Pathway

Dealer Week | Dec 7 - 10, 2025 | Tampa Convention Center

Level up your dealership’s revenue engine.

Today’s buyers are different, and so is the market. The Sales & Marketing Pathway at Dealer Week 2025 equips you with future-ready strategies to stay ahead of shifting consumer behaviors, tighten your sales process, and drive real growth.

Pathway Host: Bob McCann

Every course in the Sales & Marketing Pathway is designed to address the unique challenges of selling boats in today’s market.

How to Market and Sell to a Changing Boat Shopper in the AI Era

Marcus Sheridan, IMPACT

Reverse Engineer Your Boat Sales Outcomes in Today’s Market

Jeremy Anderson, WaveGuide Consulting

Revitalize a Key Revenue Stream: Pre-Owned Boat Sales

Jordan Schoolmeester, Garage Composites

Sell More Boats thru a Better CX Online

A Panel Discussion

Negotiate Win-Win Watercraft Deals thru Modern Mastery

Marcus Sheridan, Question First Group

Built for the Closers, Creators, and Converters.

Owners, general managers, sales managers, salespeople, marketers, and anyone who contributes to generating and converting leads. If you're looking to sell smarter, market more effectively, and prepare your team for tomorrow's buyer, this pathway is for you.

An industry known marketer, innovative business development specialist and professional educator, is the author of the nationally recognized e-business sales method known as TIPS (Traffic, Interactive Website, Process, Sales). Bob, having spent more than 23 years in the business and co-founded Channel Blade Technologies and, oversaw a diverse portfolio of web-based training platforms, piloted retail consulting operations and was a key player in the development of platforms such as TIPS and FootSteps.