Your dealership is feeling the pressure to provide clearer pricing. But how do you change longstanding habits without risking margin, upsetting OEMs and losing control of the deal? You want to give shoppers transparency, but you also need to protect your business and avoid landmines associated with territories, fees and negative equity. 

Every dealer is wrestling with these challenges. Most are losing shoppers long before they become leads, often without realizing it. 

That’s why we assembled this panel, moderated by veteran educator Bob McCann. You’ll hear from dealers who have successfully improved price clarity without sacrificing profits. They’ll share real world methods that reduce friction, build trust earlier, simplify trade in conversations and keep more shoppers engaged. 

You’ll walk away with proven dealership tactics to stand out, convert more digital shoppers into leads, speed up the buying process and protect your bottom line.