Boat Show Boot Camp

Sunday, December 7, 2025 | 9:00 am – 3:30 pm | Tampa Convention Center

A Pre-Conference Workshop for Dealers to Prepare for Boat Show Season

New for Dealer Week 2025, Boat Show Boot Camp* is a high-impact pre-conference workshop at Dealer Week designed to help dealers maximize their results during boat show season. Education is focused exclusively on boat show sales and packed with practical tools and proven sales strategies. This one-day event sets the tone for a strong and successful 2026.

This pre-conference event is available only as an add-on during registration and requires a separate purchase during the checkout process. Pricing for the Boat Show Boot Camp will increase by $50.00 at the door, to maximize your savings, register for this event before Onsite pricing begins in December. If you are interested in becoming an MRAA Member to receive discounts on Dealer Week events, please follow this link to receive more information.

Reboot Your Boat Show Strategy

This exclusive Pre-Conference Workshop is a no-fluff, high-impact training designed to radically improve the way your dealership plans for, executes, and follows up after a boat show. You’ll leave with the confidence, clarity and tools to create a boat show strategy that actually delivers.

Key Takeaways

Hands-On Learning: Real-world strategies you can immediately apply

Expert Instruction: Learn from seasoned pros with proven boat show success

Tactical Focus: Build a repeatable, results-oriented plan for your 2026 boat shows and events

Team Impact: Return equipped to lead your staff to better outcomes

SPEAKERS

Sam Dantzler

Sam’s affinity for boating came naturally while growing up on a lake in rural Florida. As an avid skier/wake boarder, he also worked in a dive shop for years through high school and early college. He fell in love with both motorcycles and bicycles through college and beyond, and continues to partake in all aspects of each of these passions.  More importantly, he shares all of these passions with his wife and kid, frequently taking his daughter to school in a Ural Sidecar. 

Sam does his best to balance these passions of family and fun with a significant travel schedule, delivering keynote speeches and workshops to retailers throughout the country in all three arenas of marine, powersports, and the bicycle industries.  As well as moderating 20-Clubs, Sam is also a lead trainer with the General Manager and Sales Managers Management Training Academies.

Jordon Schoolmeester

I live in Denver, Colorado with my beautiful wife Mary and my two big ol dogs. My love for motorcycles came at an early age with dirt biking at 12 years old. My passion for motorcycles continued to grow from there, taking me on multiple 1,000-mile trips over Baja, snowmobiling the backcountry and getting my first Harley Davidson at 21. Mary, my two dogs, and I enjoy everything in the outdoors.

My primary focus is dealership training and running our Managers Training Academies with an emphasis on process and leadership. I enjoy getting the most out of our dealers and processes to ultimately provide the tools in maintaining relationships for life. I have been fortunate to be with Garage Composites since 2016 - continuing to teach and train, all while still learning on how to better the industry one engagement at a time.

Interested in Group Pricing?

Manufacturers and Dealer Attendees can save on registration costs for qualifying groups of 10+ planning to attend our pre-conference workshop. Reach out to the Marine Retailers Association of the Americas (MRAA) to get more information about bulk group attendance discounts.

Frequently Asked Questions

  • While this workshop is designed with dealers in mind, manufacturers and exhibitors are welcome to attend. Anyone looking to improve boat show strategy and performance will find value in the session.

  • No, the workshop will not be recorded. Because it's a highly interactive, hands-on experience with group activities and discussions, it’s best experienced in person.

  • The Boat Show Bootcamp is only available in person at the event on Sunday, Dec. 7. It won’t be included in Dealer Week Online or available for separate online purchase.