Registration Pricing
2026 Dealer Registration Pricing
MRAA Members always save on Dealer Week registration. Take advantage of the Early Bird Discounts before standard pricing October 1st - December 5th.
MRAA Members: MRAA Silver and Gold Members Receive Free access to Dealer Week Online starting March, 2027.
MRAA MEMBER PRICING
| Early Bird | Standard | On-Site | |
|---|---|---|---|
| In-Person Only Access to All Sessions On-site |
$749 | $799 | $849 |
| All Access BEST VALUE: Dealer Week + Dealer Week Online + Pre-Conference Workshop |
$949 | $999 | $1,099 |
| Pre-Conference Workshop Access to Pre-Conference Workshop |
$250 | $250 | $300 |
| Online Only Includes 15 Virtual Dealer Week Sessions |
$449 | $499 | $499 |
NON-MEMBER PRICING
| Early Bird | Standard | On-Site | |
|---|---|---|---|
| In-Person Only Access to All Sessions On-site |
$1,199 | $1,349 | $1,399 |
| All Access BEST VALUE: Dealer Week + Dealer Week Online + Pre-Conference Workshop |
$1,449 | $1,599 | $1,699 |
| Pre-Conference Workshop Access to Pre-Conference Workshop |
$300 | $300 | $350 |
| Online Only Includes 15 Virtual Dealer Week Sessions |
$749 | $799 | $799 |
Not an MRAA Member?
Join MRAA today to unlock exclusive savings on Dealer Week registration. Members save hundreds on the full conference experience — including in person, online, and bundled packages.
World-Class Education For Your Whole Team
Our education lineup features four education pathways: Leadership, Sales & Marketing, Service & Parts, and Partner Pathways. We highly encourage people to attend in-person to get the most out of the material. MRAA offers you a variety of ways to learn and take Dealer Week home with you. From a robust in-person experience to exclusive access to online content, your best option is the all-in experience of packaging the pre-conference workshop, in-person event, and online access.
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Our best value package, choosing this includes access to everything Dealer Week has to offer: pre-conference workshop, in-person (3-day event), and online access.
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Attend live sessions with our amazing educators and keynote speakers, seek solutions from our top-notch exhibitors, and connect with dealers to maximize your experience.
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Bring the education back to your dealership and learn anytime, anywhere. Streamvirtual Dealer Week sessions on demand from December to March 1. This option is designed to help your team get a head start on training before MRAA Silver and Gold members receive access Spring of 2027.