There may be no other time in history when your dealership has been rife with so much change. 

Permanent adjustments in consumer behavior, generational shifts, a rapidly transforming technological landscape and unpredictable economic conditions present extraordinary challenges for businesses across sectors and geographies. 

Against the already volatile backdrop, the average consumer has never had more sources of information to inform their purchase or more choices of where and how they buy. The result is that competitors are vying more fiercely than ever for their slice of a shrinking consumer spending pie. 

So, how can your marine retail business prevail? How can you dramatically outperform your competitors? How can up your game without having to up your budget? Very simply, how can you win? 

Based on research from his most recent book, Resurrecting Retail, globally renowned business futurist Doug Stephens will share a simple, yet profound strategy framework that enables companies and brands to cut through the chaos in their market, optimize sales and profit, forge radical consumer loyalty and achieve uncontested dominance in their category. 

• Gain clear understanding of the key economic, technological and consumer shifts that are impacting the marine retail market 

• Discover vivid examples of businesses employing this groundbreaking approach to win in their respective categories 

• Pick-up a straightforward and immediately practical model with which to improve your business strategy and sales tactics