Start Crafting Your New Marine Retail Playbook

Opening Keynote

Monday, Dec. 7, 8:30am

Start Crafting Your New Marine Retail Playbook

Presented by Kaihan Krippendorff

The marine industry is entering a period of profound change. New customer expectations, connected boats, evolving ownership and access models, industry consolidation, workforce shortages, demand for pricing transparency, and increasing pressure on margins are reshaping how value is created — and who captures it.
In an interactive keynote, strategy expert and bestselling author Kaihan Krippendorff will help you step back from your dealership’s day-to-day operations and systematically assess your entire business model. Using a practical, research-backed framework, you will evaluate your key drivers of competitive advantage, identify those that deserve the most strategic attention, and explore opportunities for growth created by emerging trends.
By the end, you will think differently, possessing a clear understanding of where your dealership is today, where you want to go, and how to take the first few steps to get there.
- Gain the tools and understanding to conduct a comprehensive assessment of your dealership’s business model
- Identify the areas that deserve the greatest investment of time, attention and resources to achieve your goals
- Discover the forces reshaping the marine industry — and what those shifts mean for your dealership and how it creates value
Kaihan Krippendorff helps companies navigate disruption, build competitive advantage and grow. He is the founder of Outthinker Networks, a global think tank focused on strategy, innovation, growth and transformation. He is the author of six books, including Outthink the Competition, Driving Innovation from Within and Proximity. He holds doctorates in economics and business, and engineering degrees from the University of Pennsylvania, Wharton, Columbia Business School and London Business School.