Dealer Week Education
Dealer Week helps your business succeed
Marine companies that sell and service boats attend Dealer Week because it’s the only event centered on dealership operations and the solutions they need to tackle their business challenges. The 3-day conference puts everything in one place to allow you to learn from professional trainers, industry experts, vendor partners, and fellow attendees.
Industry Expert Hosts
There’s a lot to navigate at Dealer Week, which is why some of the most requested trainers in the industry are there to act as hosts for each of the three Education Pathways. The hosts help attendees pull out the most valuable takeaways from each session and draw connections between the things they’re learning.
Roundtable Discussions
No one understands the unique challenges faced by boat dealers better than other dealers. That’s why the 3-day conference features a series of Roundtable Discussions that let you and your team learn from people who have been there themselves.
World-Class Education
Dealer Week education is considered world-class because it consistently achieves Net Promotor Scores above the “world-class” benchmark. And it keeps getting better. The education session evaluations following Dealer Week 2023 were the highest in the event’s history.
“With the ongoing shifts in consumer behavior, market dynamics, and technology, it is critical for the Dealer Week educational line-up to give dealership leaders and their teams the insight, training and tools to prepare for what’s ahead”
Liz Walz, MRAA VP of Education
Choose Your Pathway
We encourage attendees to bring several team members to cover all of the educational sessions during the 3-day conference.
Leadership Pathway
The Leadership Pathway equips you with the insights to make smart adjustments across all profit centers, strengthen your financial health, and keep your business on track for long-term growth. Learn how to build a high-performing team that collaborates effectively, overcomes challenges, and delivers exceptional customer experiences.
Sales & Marketing Pathway
The Sales & Marketing Pathway gives you tools to reach evolving boat buyers and lead a top-performing team through every step of the sales process. Learn how to manage inventory, maintain margins, overcome objections, and adapt to changing customer needs, technology, and market conditions — all to drive growth and close more deals.
Service & Parts Pathway
The Service & Parts Pathway helps you fine-tune your department for greater profitability, performance, and loyalty. Learn how to analyze operations, plug profit leaks, and elevate the customer experience—so your team becomes a key driver of stability and success throughout the boat ownership journey.
New for 2025: Boat Show Boot Camp
Attend our Boat Show Boot Camp, an exclusive 2025 pre-conference workshop designed to reboot your sales strategy for boat show season and prepare your sales team for the next generation of boat buyers.
