2025 Schedule
Sunday, December 7th
Preconference Workshop: Boat Show Boot Camp
9:00 am - 3:30 pm | Tampa Convention Center
Add the preconference workshop “Boat Show Boot Camp” during your Dealer Week registration, which requires a separate purchase during the checkout process.
Dealer Week: Check-In Badge Registration Opens
1:00 pm | Tampa Convention Center: Registration Area, Outside Expo Hall
Check in to receive your badge passes for Dealer Week at the registration desk outside of the Expo Hall. Save on fees by booking online via our eShow registration site.
First Time Attendee Orientation
3:30 pm - 5:00 pm | Tampa Convention Center: Room 114-117
First time at Dealer Week? Welcome! This session will walk you through everything in the Convention Center.
5:00 pm - 6:00 pm | Tampa Convention Center: Room 114-117
Sponsored by Brand Lab Gear & hosted by the MRAA Educational Foundation
5:00 pm - 7:00 pm | Tampa Convention Center: Riverwalk
All attendees and exhibitors are invited to partake in drinks and appetizers at the opening ceremony of the 3-day conference.
Monday, December 8th
Registration: Coffee Available Near Ballroom
8:00 am - 8:30 am | Tampa Convention Center: Ballroom
Get your badge and float plan at our registration booth and enjoy coffee before the opening ceremony begins.
Opening Keynote Speaker
Opening Ceremony sponsored by
Evolve Your Dealership for a Rapidly Transforming Market
8:30 am - 10:00 am | Tampa Convention Center: Ballroom
Presented by Doug Stephens
Expo Exploration, Networking & Boat Demos
10:00 am - 12:00 pm | Tampa Convention Center: Expo Hall, Docks, Registration Area
All attendees are encouraged to explore the Expo Hall and network with our exhibitors.
Professional Headshots for MRAA Gold Retail Members
10:00 am - 11:00 am | Tampa Convention Center: Registration Area
Buffet Lunch Available in Expo Hall
11:00 am - 1:00 pm | Tampa Convention Center: Expo Hall
Lunch is included with your registration for all attendees and exhibitors.
Pathway Speaker Session 1
Sessions sponsored by
See It, Solve It: Harnessing Ownership and Order to Elevate Your Leadership
12:00 pm - 1:30 pm | Leadership Pathway - Expo Hall
Presented by Pete Smith
How to Market and Sell to a Changing Boat Shopper in the AI Era
12:00 pm - 1:30 pm | Sales & Marketing Pathway - Expo Hall
Presented by Marcus Sheridan
Service & Parts Best Ideas Roundtable Discussion
12:00 pm - 1:30 pm | Service & Parts Pathway - Expo Hall
Panel discussion moderated by Valerie Ziebron
F&I Workshop: "DO YOU LIKE PANCAKES?"
12:00 pm - 1:30 pm | Tampa Convention Center: Room 114-117
Dealer Week F&I Workshop: Adventure in Bayou Gagné-Argent
Expo Exploration, Networking & Boat Demos
1:30 pm - 3:00 pm | Tampa Convention Center: Expo Hall, Docks, Registration Area
All attendees are encouraged to explore the Expo Hall and network with our exhibitors.
Pathway Speaker Session 2
Sessions sponsored by
7 AI Tools that will Revolutionize Your Dealership
3:00 pm - 4:30 pm | Leadership Pathway - Expo Hall
Presented by Marcus Sheridan
Revitalize a Key Revenue Stream: Pre-Owned Boat Sales
3:00 pm - 4:30 pm | Sales & Marketing Pathway - Expo Hall
Presented by Jordon Schoolmeester
From Forecast to Flourish: Master Budgeting in Service
3:00 pm - 4:30 pm | Service & Parts Pathway - Expo Hall
Presented by Bernie DeGraw
F&I Workshop: “LIKE THE BACK OF YOUR HAND”
3:00 pm - 4:30 pm | Tampa Convention Center: Room 114-117
Dealer Week F&I Workshop: Adventure in Bayou Gagné-Argent
Networking Reception & Boat Demos
4:30 pm - 6:00 pm | Tampa Convention Center: Expo Hall, Registration Area & Docks
All attendees are encouraged to explore the Expo Hall and network with our exhibitors.
MRAATraining Portal Demos
5:00 pm - 6:00 pm | Solutions Center: Booth #845
Demos with Carolyn Howell, MRAA Education Specialist, during Dealer Week to explore how MRAATraining helps your team learn, grow, and perform better.
6:00 pm - 8:30 pm | Jackson’s Bistro, Tampa, Florida
To attend this reception, you must be prior approved. Visit the MRAA Solutions Center’s Advocacy department to learn more about supporting BoatPAC.
Tuesday, December 9th
Annual 5K Fun Run
6:30 am - 7:30 am | Tampa Convention Center: Riverwalk
Expo Hall Doors Open
8:00 am - 8:30 am | Tampa Convention Center: Expo Hall
Coffee is available outside of the Education Pathways in the Expo Hall.
Pathway Speaker Session 3
Sessions sponsored by
7 Levers to Boost Efficiency and Margins
8:30 am - 10:00 am | Leadership Pathway - Expo Hall
Presented by Dave Newell
Negotiate Win-Win Watercraft Deals thru Modern Mastery
8:30 am - 10:00 am | Sales & Marketing Pathway - Expo Hall
Presented by Marcus Sheridan
Close Service & Parts Workforce Gaps (Without Hiring Unicorns)
8:30 am - 10:00 am | Service & Parts Pathway - Expo Hall
Presented by Max Materne
F&I Workshop: “SET THE HOOK!”
8:30 am - 10:00 am | Tampa Convention Center: Room 114-117
Dealer Week F&I Workshop: Adventure in Bayou Gagné-Argent
Expo Exploration, Networking & Boat Demos
10:00 am - 11:30 am | Tampa Convention Center: Expo Hall, Docks, New to Marine Showcase
All attendees are encouraged to explore the expo hall and network with our exhibitors.
Professional Headshots for MRAA Gold Retail Members
10:00 am - 11:00 am | Tampa Convention Center: Registration Area
Pathway Speaker Session 4
Maximize Dealership Value and Secure Your Legacy
11:30 am - 12:15 pm | Leadership Pathway - Expo Hall
Presented by Performance Brokerage Services, and The Stanek Group at Morgan Stanley
11:30 am - 12:15 pm | Sales & Marketing Pathway - Expo Hall
Presented by Rollick, and My Financing USA
11:30 am - 12:15 pm | Service & Parts Pathway - Expo Hall
Presented by Soundings Trade Only
12:30 pm - 2:00 pm | Tampa Convention Center: Ballroom
All attendees and exhibitors are encouraged to attend to our award ceremony. Lunch provided.
Expo Exploration, Networking & Boat Demos
2:00 pm - 3:00 pm | Tampa Convention Center: Expo Hall, Docks, Registration Area
All attendees are encouraged to explore the expo hall and network with our exhibitors.
Pathway Speaker Session 5
Sessions sponsored by
Get WISER: More Than 33 Practical Ways to Improve Your CX
3:00 pm - 4:30 pm | Leadership Pathway - Expo Hall
Presented by Dan Gingiss
How to Join the Most Profitable Top 10% and Stay There
3:00 pm - 4:30 pm | Sales & Marketing Pathway - Expo Hall
Presented by Sam Dantlzer
Stop Missing So Many Opportunities: Start Marketing Your Service, P&A
3:00 pm - 4:30 pm | Service & Parts Pathway - Expo Hall
Presented by Max Materne
F&I Workshop: “GET IT IN THE BOAT!”
3:00 pm - 4:30 pm | Tampa Convention Center: Room 114-117
Dealer Week F&I Workshop: Adventure in Bayou Gagné-Argent
Networking Reception
4:30 pm - 6:00 pm | Tampa Convention Center: Expo Hall
All attendees are encouraged to explore the expo hall and network with our exhibitors.
MRAATraining Portal Demos
5:00 pm - 6:00 pm | Solutions Center: Booth #845
Demos with Carolyn Howell, MRAA Education Specialist, during Dealer Week to explore how MRAATraining helps your team learn, grow, and perform better.
7:00 pm - 10:00 pm | Splitsville Tiki + Social
Made possible by KICKER Marine Audio, this annual celebration is open to all attendees and exhibitors to celebrate the marine retail industry.
Wednesday, December 10th
Expo Hall Opens
8:00 am - 8:30 am | Tampa Convention Center: Expo Hall, Docks, New to Marine Showcase
Coffee is available outside of the Education Pathways in the Expo Hall.
Pathway Speaker Session 6
Rethink Dealership Operations for a Loyalty-Driven Future
8:30 am - 10:00 am | Leadership Pathway - Expo Hall
Presented by Max Materne
Sell More Boats thru a Better CX Online: A Panel Discussion
8:30 am - 10:00 am | Sales & Marketing Pathway - Expo Hall
Panel Discussion Moderated by Bob McCann
How Service & Parts Can Keep More Customers Boating
8:30 am - 10:00 am | Service & Parts Pathway - Expo Hall
Presented by Valerie Ziebron
F&I Workshop: “ALL MY ROWDY FRIENDS ARE COMIN’!”
8:30 am - 10:00 am | Tampa Convention Center: Room 114-117
Dealer Week F&I Workshop: Adventure in Bayou Gagné-Argent
Expo Exploration, Networking & Boat Demos
10:00 am - 11:00 am | Tampa Convention Center: Expo Hall, Docks, New to Marine Showcase
All attendees are encouraged to explore the expo hall and network with our exhibitors.
Professional Headshots for MRAA Gold Retail Members
10:00 am - 11:00 am | Tampa Convention Center: Registration Area
Closing Keynote Speaker:
11:15 am - 12:30 pm | Tampa Convention Center: Ballroom
Presented by Jeff Havens
Join Us December 7 - 10 in Tampa, Florida
