2025 Schedule
Welcome to the full agenda for what’s happening during Dealer Week. Use this page to plan your experience and get the most out of your time at Dealer Week.
Sunday, December 7th
9:00 am - 3:30 pm | Boat Show Boot Camp | Tampa Convention Center
Add the Boat Show Boot Camp during your Dealer Week registration, which requires a separate purchase during the checkout process.
3:30 pm - 5:00 pm | First Time Attendee Orientation | Tampa Convention Center
First time at Dealer Week? Welcome! This session will walk you through everything in the Convention Center.
5:00 pm - 7:00 pm | Welcome Reception | Tampa Convention Center - Riverwalk
All attendees and exhibitors are invited to partake in drinks and appetizers at the opening ceremony of the 3-day conference.
Monday, December 8th
Leadership Pathway
Is It the Market or Me? Sort Fact from Fiction in a Tough Environment
Speaker: Pat Kennedy
Read MoreSales & Marketing Pathway
Drive Up Profits by Benchmarking Your F&I Performance
Speaker: Dom Zappia
Read MoreService & Parts Pathway
Maximize CX & Create Stability by Strengthening Your Store
Speaker: Luke Yehlen
Read More8:00 am - 8:30 am | Coffee Available | Near Ballroom
8:30 am - 10:00 am | Opening Ceremony and Keynote Presentation | Tampa Convention Center - Ballroom
10:00 am - 12:00 pm | Expo Exploration & Networking | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the Expo Hall and network with our exhibitors.
11:00 am - 1:00 pm | Lunch Available | Tampa Convention Center - Expo Hall
Lunch is included with your registration for all attendees and exhibitors.
12:00 pm - 1:30 pm | Education Session I | Pathways: Sales & Marketing, Leadership, Service & Parts
1:30 pm - 3:00 pm | Expo Exploration & Networking | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the Expo Hall and network with our exhibitors.
3:00 pm - 4:30 pm | Education Session II | Pathways: Sales & Marketing, Leadership, Service & Parts
Leadership Pathway
Is It the Market or Me? Sort Fact from Fiction in a Tough Environment
Speaker: Pat Kennedy
Read MoreSales & Marketing Pathway
Drive Up Profits by Benchmarking Your F&I Performance
Speaker: Dom Zappia
Read MoreService & Parts Pathway
Maximize CX & Create Stability by Strengthening Your Store
Speaker: Luke Yehlen
Read More4:30 pm - 6:00 pm | Networking Reception | Tampa Convention Center - Expo Hall
6:30 pm - 8:30 pm | BoatPAC Reception | TBC
To attend this reception, you must be prior approved. Visit the MRAA Solutions Center to learn more about BoatPAC.
Tuesday, Dec. 9
6:30 am - 7:30 am | Annual Fun Run | Meet at Riverwalk
8:00 am - 8:30 am | Expo Hall Opens | Tampa Convention Center - Expo Hall
Coffee is available outside of the Education Pathways in the Expo Hall.
8:30 am - 10:00 am | Education Session I | Pathways: Sales & Marketing, Leadership, Service & Parts
Leadership Pathway
Is It the Market or Me? Sort Fact from Fiction in a Tough Environment
Speaker: Pat Kennedy
Read MoreSales & Marketing Pathway
Drive Up Profits by Benchmarking Your F&I Performance
Speaker: Dom Zappia
Read MoreService & Parts Pathway
Maximize CX & Create Stability by Strengthening Your Store
Speaker: Luke Yehlen
Read More10:00 am - 11:30 am | Expo Exploration & Networking | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the expo hall and network with our exhibitors.
11:30 am - 12:15 pm | Sponsored Sessions | Pathways: Sales & Marketing, Leadership, Service & Parts
12:30 pm - 2:00 pm | Awards Luncheon | Tampa Convention Center - TBC
All attendees and exhibitors are encouraged to attend to our award ceremony. Lunch provided.
2:00 pm - 3:00 pm | Expo Exploration & Networking | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the expo hall and network with our exhibitors.
3:00 pm - 4:30 pm | Education Session II | Pathways: Sales & Marketing, Leadership, Service & Parts
Leadership Pathway
Is It the Market or Me? Sort Fact from Fiction in a Tough Environment
Speaker: Pat Kennedy
Read MoreSales & Marketing Pathway
Drive Up Profits by Benchmarking Your F&I Performance
Speaker: Dom Zappia
Read MoreService & Parts Pathway
Maximize CX & Create Stability by Strengthening Your Store
Speaker: Luke Yehlen
Read More4:30 pm - 6:00 pm | Networking Reception | Tampa Convention Center - Expo Hall
7:00 pm - 10:00 pm | Industry Celebration | Splitsville Tiki + Social
Made possible by KICKER Marine Audio, this annual celebration is open to all attendees and exhibitors to celebrate the marine retail industry.
Wednesday, Dec. 10
8:00 am - 8:30 am| Expo Hall Opens | Tampa Convention Center - Expo Hall
Coffee is available outside of the Education Pathways in the Expo Hall.
8:30 am - 10:00 am | Education Session I | Pathways: Sales & Marketing, Leadership, Service & Parts
10:00 am - 11:00 am | Expo Exploration & Networking | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the expo hall and network with our exhibitors.
11:15 am - 12:30 pm | Closing Ceremony with Keynote Speaker | Tampa Convention Center - Ballroom
Are you an Exhibitor at Dealer Week? View our Exhibitor Schedule by clicking the link below:
We’re Still Finalizing Our Full Education Lineup
Dealer Week 2025 is Dec. 7-10, 2025 in Tampa, Fla.
Click here to add the dates to your calendar