2025 Schedule
Sunday, December 7th
Preconference Workshop: Boat Show Boot Camp
9:00 am - 3:30 pm | Tampa Convention Center
Add the preconference workshop “Boat Show Boot Camp” during your Dealer Week registration, which requires a separate purchase during the checkout process.
First Time Attendee Orientation
3:30 pm - 5:00 pm | Tampa Convention Center
First time at Dealer Week? Welcome! This session will walk you through everything in the Convention Center.
5:00 pm - 6:00 pm | Tampa Convention Center - Room 114-117
Sponsored by Brand Lab Gear & hosted by the MRAA Educational Foundation
Dealer Week Welcome Reception
5:00 pm - 7:00 pm | Tampa Convention Center - Riverwalk
All attendees and exhibitors are invited to partake in drinks and appetizers at the opening ceremony of the 3-day conference.
Monday, December 8th
Registration: Coffee Available Near Ballroom
8:00 am - 8:30 am | Tampa Convention Center - Ballroom
Get your badge and float plan at our registration booth and enjoy coffee before the opening ceremony begins.
Opening Keynote: Evolve Your Dealership for a Rapidly Transforming Market
8:30 am - 10:00 am | Tampa Convention Center - Ballroom
Presented by Doug Stephens
Expo Exploration & Networking
10:00 am - 12:00 pm | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the Expo Hall and network with our exhibitors.
Buffet Lunch Available in Expo Hall
11:00 am - 1:00 pm | Tampa Convention Center - Expo Hall
Lunch is included with your registration for all attendees and exhibitors.
See It, Solve It: Harnessing Ownership and Order to Elevate Your Leadership
12:00 pm - 1:30 pm | Leadership Pathway - Expo Hall
Presented by Pete Smith
How to Market and Sell to a Changing Boat Shopper in the AI Era
12:00 pm - 1:30 pm | Sales & Marketing Pathway - Expo Hall
Presented by Marcus Sheridan
Service & Parts Best Ideas Roundtable Discussion
12:00 pm - 1:30 pm | Service & Parts Pathway - Expo Hall
Panel discussion moderated by Valerie Ziebron
F&I Workshop: "DO YOU LIKE PANCAKES?"
12:00 pm - 1:30 pm | Conference Breakout Room
Dealer Week F&I Workshop: Adventure in Bayou Gagné-Argent
Expo Exploration & Networking
1:30 pm - 3:00 pm | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the Expo Hall and network with our exhibitors.
7 AI Tools that will Revolutionize Your Dealership
3:00 pm - 4:30 pm | Leadership Pathway - Expo Hall
Presented by Marcus Sheridan
Revitalize a Key Revenue Stream: Pre-Owned Boat Sales
3:00 pm - 4:30 pm | Sales & Marketing Pathway - Expo Hall
Presented by Jordon Schoolmeester
From Forecast to Flourish: Master Budgeting in Service
3:00 pm - 4:30 pm | Service & Parts Pathway - Expo Hall
Presented by Bernie DeGraw and Valerie Ziebron
F&I Workshop: “LIKE THE BACK OF YOUR HAND”
3:00 pm - 4:30 pm | Breakout Conference Room
Dealer Week F&I Workshop: Adventure in Bayou Gagné-Argent
Networking Reception
4:30 pm - 6:00 pm | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the Expo Hall and network with our exhibitors.
BoatPAC Reception
6:30 pm - 8:30 pm | TBD
To attend this reception, you must be prior approved. Visit the MRAA Solutions Center to learn more about BoatPAC.
Tuesday, December 9th
Annual 5K Fun Run
6:30 am - 7:30 am | Tampa Convention Center - Riverwalk
Expo Hall Opens
8:00 am - 8:30 am | Tampa Convention Center - Expo Hall
Coffee is available outside of the Education Pathways in the Expo Hall.
Leadership: 7 Levers to Boost Efficiency and Margins
8:30 am - 10:00 am | Leadership Pathway - Expo Hall
Presented by Dave Newell
Negotiate Win-Win Watercraft Deals thru Modern Mastery
8:30 am - 10:00 am | Sales & Marketing Pathway - Expo Hall
Presented by Marcus Sheridan
Close Service & Parts Workforce Gaps (Without Hiring Unicorns)
8:30 am - 10:00 am | Service & Parts Pathway - Expo Hall
Presented by Max Materne
F&I Workshop: “SET THE HOOK!”
8:30 am - 10:00 am | Tampa Convention Center - Breakout Conference Room
Dealer Week F&I Workshop: Adventure in Bayou Gagné-Argent
Expo Exploration & Networking
10:00 am - 11:30 am | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the expo hall and network with our exhibitors.
Pathway Sponsored Sessions
11:30 am - 12:15 pm | Tampa Convention Center - Expo Hall
Sponsored sessions will be in Leadership, Sales & Marketing, and Service & Parts Pathways
12:30 pm - 2:00 pm | Tampa Convention Center - Ballroom
All attendees and exhibitors are encouraged to attend to our award ceremony. Lunch provided.
Expo Exploration & Networking
2:00 pm - 3:00 pm | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the expo hall and network with our exhibitors.
Get WISER: More Than 33 Practical Ways to Improve Your CX
3:00 pm - 4:30 pm | Leadership Pathway - Expo Hall
Presented by Dan Gingiss
Reverse Engineer Your Boat Sales Outcomes in Today's Market
3:00 pm - 4:30 pm | Sales & Marketing Pathway - Expo Hall
Presented by MRAA & Industry Experts
Stop Missing So Many Opportunities: Start Marketing Your Service, P&A
3:00 pm - 4:30 pm | Service & Parts Pathway - Expo Hall
Presented by Max Materne
F&I Workshop: “GET IT IN THE BOAT!”
3:00 pm - 4:30 pm | Tampa Convention Center - Breakout Conference Room
Dealer Week F&I Workshop: Adventure in Bayou Gagné-Argent
Networking Reception
4:30 pm - 6:00 pm | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the expo hall and network with our exhibitors.
7:00 pm - 10:00 pm | Splitsville Tiki + Social
Made possible by KICKER Marine Audio, this annual celebration is open to all attendees and exhibitors to celebrate the marine retail industry.
Wednesday, December 10th
Expo Hall Opens
8:00 am - 8:30 am | Tampa Convention Center - Expo Hall
Coffee is available outside of the Education Pathways in the Expo Hall.
Rethink Dealership Operations for a Loyalty-Driven Future
8:30 am - 10:00 am | Leadership Pathway - Expo Hall
Presented by Max Materne
Sell More Boats thru a Better CX Online: A Panel Discussion
8:30 am - 10:00 am | Sales & Marketing Pathway - Expo Hall
Panel Discussion Moderated by Bob McCann
How Service & Parts Can Keep More Customers Boating
8:30 am - 10:00 am | Service & Parts Pathway - Expo Hall
Presented by Valerie Ziebron
F&I Workshop: “ALL MY ROWDY FRIENDS ARE COMIN’!”
8:30 am - 10:00 am | Tampa Convention Center - Breakout Conference Room
Dealer Week F&I Workshop: Adventure in Bayou Gagné-Argent
Expo Exploration & Networking
10:00 am - 11:00 am | Tampa Convention Center - Expo Hall
All attendees are encouraged to explore the expo hall and network with our exhibitors.
Closing Keynote: Uncrapify Your Future!
11:15 am - 12:30 pm | Tampa Convention Center - Ballroom
Presented by Jeff Havens
Join Us December 7 - 10 in Tampa, Florida
