Sales & Marketing Pathway
Session 4
Tuesday, Dec. 9, 11:30 - 12:15 pm
Panel: A Smart Solution for Post-Sale Customer Nurturing
Sponsored by Rollick and My Financing USA
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Rollick today has developed a smart solution for post-sale customer nurturing — a major gap for many dealers. Too often, a boat is sold and the customer is forgotten. In an industry as close-knit as ours, that kind of neglect isn’t sustainable. Much of it stems from the chaos seasonality brings, making it difficult for dealers to consistently follow up with new and existing owners. Rollick’s approach is simple and effective, especially for dealers who don’t have the bandwidth to manage follow-up themselves. They might be a strong prospect for the sponsored slot.
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